Apple planning Mac-focused TV ad campaign?
Appleâs television commercials currently feature only its iPod digital music player, but forthcoming ad spots will likely add a Mac focus, aiding the so-called iPod "halo effect."
Following the meeting, the Wall Street analyst said Apple doesnât appear concerned about a cell phone threat to the iPod.
"Management argued that iPod will remain the best way to manage and listen to music with MP3 capability in handsets more complementary than a replacement," Milunovich wrote in a report. "The negatives of music on a handset include a worse user interface and limited battery life."
He quoted Oppenheimer, who âdoesnât foresee problems working with carriers,â implying that negotiating shared economics wouldnât be a deal killer.
Milunovich also stands behind recent video iPod rumors voiced by several analysts, saying he expects wireless and video capability in iPods for the holidays. "Our guess is that iPod will run short video clips, such as Britney Spears gyrating while 'Toxic' plays," he said.
As first reported in an AppleInsider write-up of recent meeting between UBS Investment Research and Apple's exec team, Milunovich also noted that Apple's share of flash-player market surged an additional 15% in March to approximately 60%.
Oppinheimer told Milunovich that Apple remained supply-constrained on the iPod shuffle into March, meaning that analysts will be keeping a close eye on the company's yet-to-be-released April shuffle sales as being another indicator of the new player's potential.
Merrill Lynch reiterates a "Buy" rating on Apple stock with a price objective of $51 per share.
29 Comments
Been a while since we got good ads for something other then iPod.
i heard this news elsewhere too. this is good.
i heard this news elsewhere too. this is good.
Might the imposible come to be and they actually advertise Moc OS X Specifically?
No probably iMac commercials. They never did run a G5 iMac commercial.
I hope they do proper commercials. Not the "Gee Whiz" type they've done before, like the G5 blowing out the side of a house.
A bit more sober perhaps. Actually show what can be done with a Mac?
The Shuffle has shown to be another nay-sayer breaker. In four months it's gone from nothing to 60% of the market.
So much for displays on inexpensive models.
I hope they do proper commercials. Not the "Gee Whiz" type they've done before, like the G5 blowing out the side of a house.
A bit more sober perhaps. Actually show what can be done with a Mac?
The Shuffle has shown to be another nay-sayer breaker. In four months it's gone from nothing to 60% of the market.
So much for displays on inexpensive models.
i love it. the Creative Zen Micro people can eat their words.