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Katie Marsal
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16 Comments
Well, well done apple...
Is this perhaps a case of "too much choice is a bad thing"?
Apple sells a fairly limited array of products - Dell sells a bajillion. Wading through all the choices on Dell's site is a nightmare - I would say especially so for a "casual" computer user.
- Jasen.
Well, for whatever the reason, it looks good in print.
CU is widely read. I hope this results in some increased sales.
The more time I spend specing out machines for clients on Dell's website (if they demand Dell, they get Dell) the more I'm convinced that they lay the site out on purpose to confuse you. There is no clear layout. There is no simple way to tell the difference between models. There are far too many overlapping models. They're product lineup is just a mess and they're website promotes that mess by making things worse.
The more time I spend specing out machines for clients on Dell's website (if they demand Dell, they get Dell) the more I'm convinced that they lay the site out on purpose to confuse you. There is no clear layout. There is no simple way to tell the difference between models. There are far too many overlapping models. They're product lineup is just a mess and they're website promotes that mess by making things worse.
Certainly makes it much more difficult to compares apples to apples (within their product line)...it is called differentiation by distraction...it probably works quite well (sadly).