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Katie Marsal
Latest News
Apple beats patent troll, wins suit over Secure Enclave tech
Apple has won a court victory in a battle against patent troll Identity Security LLC, with a jury deciding that Secure Enclave, used originally to enable Touch ID, did not violate four patents.
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Charles Martin
Apple kicks off blitz of worldwide visionOS developer events
Apple has kicked off a series of developer events centered around helping devs build visionOS apps and content for the Apple Vision Pro, including labs and a four-week workshop.
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Apple expected to open four new retail stores in India by end of 2025
In addition to its existing stores in Delhi and Mumbai, it appears that there are plans in India for four new Apple retail stores, all expected to open in 2025.
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Lowest price anywhere: M3 MacBook Air with 16GB RAM, 512GB SSD drops to $1,249
The popular M3 MacBook Air configuration with an upgrade to 16GB RAM and 512GB storage is $250 off, and units are in stock and ready to ship.
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Christine McKee
iPhone 16 Pro Max is being smuggled into India to beat the country's high prices
Government tax levies are adding hundreds of dollars to the price of an iPhone 16 Pro Max in India, with the result that customs officials are seeing more cases of smuggling.
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Commemorating Steve Jobs and his continuing influence on technology
More than a decade after his death, Apple co-founder Steve Jobs continues to influence the world. AppleInsider explores what the man himself thought about living and dying, and how his online archive is commemorating him and his work.
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William Gallagher
How to install macOS Sequoia on unsupported Macs
With the OpenCore Legacy Patcher, it's possible to install macOS Sequoia on Mac computers from as far back as 2008. Here's how to get everything set up.
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Marko Zivkovic
Belfast's Apple Store is moving to a new location in mid-October
Northern Ireland-based Apple Store, Apple Victoria Square, is moving to a new location in Belfast's central shopping district.
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Amber Neely
16 Comments
Well, well done apple...
Is this perhaps a case of "too much choice is a bad thing"?
Apple sells a fairly limited array of products - Dell sells a bajillion. Wading through all the choices on Dell's site is a nightmare - I would say especially so for a "casual" computer user.
- Jasen.
Well, for whatever the reason, it looks good in print.
CU is widely read. I hope this results in some increased sales.
The more time I spend specing out machines for clients on Dell's website (if they demand Dell, they get Dell) the more I'm convinced that they lay the site out on purpose to confuse you. There is no clear layout. There is no simple way to tell the difference between models. There are far too many overlapping models. They're product lineup is just a mess and they're website promotes that mess by making things worse.
The more time I spend specing out machines for clients on Dell's website (if they demand Dell, they get Dell) the more I'm convinced that they lay the site out on purpose to confuse you. There is no clear layout. There is no simple way to tell the difference between models. There are far too many overlapping models. They're product lineup is just a mess and they're website promotes that mess by making things worse.
Certainly makes it much more difficult to compares apples to apples (within their product line)...it is called differentiation by distraction...it probably works quite well (sadly).