Apple's new iPods are a hit early in the holiday shopping season, but the company may not be able to sell as many of the digital music players as some Wall Street analysts have predicted, says research firm PiperJaffray.
"Based on limited iPod availability (during times of peak demand) outside of Apple retail stores and apple.com, we continue to believe that some Street estimates for iPod unit shipments for the December quarter are too high," Munster said in a research note obtained by AppleInsider.
"We are currently modeling for total iPod shipments of 9 million. While we do believe slight upside to our estimate is achievable, we do not expect Apple will be able to ship the number of units that are already anticipated in some Street models."
Instead, the analyst expects see a "continuation of strong demand for both iPod and Mac" product lines during the current quarter with a "more robust" product year to follow next year.
"While 2005 was clearly a year heavy in iPod innovation at Apple, we do not expect a slowdown in new/updated iPods in 2006," Munster said. "In addition to new and updated iPods, 2006 will be a significant year for the Mac line. The incorporation of Intel and introduction of new form factors will both likely lead to the launch of several new/updated Macs in 2006, more changes to the Mac lineup than were seen in 2005."
PiperJaffray maintains an "Outperform" rating on Apple stock, but increased its price target from $68 to $79.
The opinions and analysis expressed above are those of research firm PiperJaffray are not necessarily those of AppleInsider.com.
20 Comments
Just a question; is Apple allowed to reserve stock like this? I mean, fair enough - your company, your call. But if there's a separate company, which Apple Retail might be (I haven't checked), this is probably totally illegal!
if there's a separate company, which Apple Retail might be
Apple Retail is a division of Apple. The two aren't separate companies, although their employment is separated.
It's legal. The only danger is pissing off Apple-authorized retailers. <shrug>
I'm not so sure. A company is not allowed to divert products to any favored supplier, including themselves.
For example; When My company sold our own product thru our showroom here in NYC, we couldn't sell at lower prices than our dealers could, and we couldn't withhold product. Either would be actionable as unfair compitition.
Apple is now subject to several lawsuits by dealers that claim that Apple did that very thing.
Of course, proving that Apple did that is something else. But Apple does seem to be going to a more Dell-like approch. They want to take things into their own hands as much as possible.
it depends on the agreement that the third party agreed to. gotta read that fine-print...
"apple computer, inc. reserves the right to hold all inventory of all popular products for itself and its retail initiative, so don't come crying this Christmas when the supply dries up. You have been warned. Sign below on the dotted line if you know what's good for you, or the girl gets it..."