Slash Lane
For a second straight year, Internet search giant Google has muscled past Apple to secure the top spot in a worldwide ranking of most influential brands.
The iPod maker barely edged YouTube for the runner-up slot, which came in third, followed by Wikipedia and Starbucks.
While Google kept its top global ranking, Apple held on to its number-one spot in North America, according to the survey. YouTube, Google, Starbucks and Wikipedia again rounded out the top five, respectively.
"Though Apple hasn't yet taken credit (or blame) for it, the company is also responsible for the proliferation of products whose names begin with a lowercase i, even if they're not iPod compatible," said brandchannel.
"In kicking off 2007 with the iPhone and Apple TV (and despite those increasingly annoying 'I'm a Mac…I'm a PC' ads), the company, which altered its brand by dropping 'Computer' from its name, will likely be a top contender in next year's poll."
Apple was not amongst the top five brands in survey rankings for Europe & Africa, Latin America, or Asia Pacific.
William Gallagher
Andrew Orr
Christine McKee
Sponsored Content
Wesley Hilliard
AppleInsider Staff
Amber Neely
40 Comments
Interesting. Hopefully the two top influential brands will join together...and then what they would also have youtube...so it would be the top 3 really. Wow I doubt a merger between 2 (or 3 if you want to look at it that way) of the most influential companies in our world today has happened anytime lately.
Starbucks? How is starbucks influential in anyway? I suppose now I call a large a Venti but thats about it
yay Daily show is 8 in us & canada
How is Google or Wikipedia able to be labeled as a "brand"? What type of tangible goods do they sell? Google shoes? Wikipedia cereal?
How is Google or Wikipedia able to be labeled as a "brand"? What type of tangible goods do they sell? Google shoes? Wikipedia cereal?
Oh come on. Google and Wikipedia offer services and information as their goods. Google Search? Google AdWords? Google Analytics? Wikipedia Articles? The list goes on...
How is Google or Wikipedia able to be labeled as a "brand"? What type of tangible goods do they sell? Google shoes? Wikipedia cereal?
Uhhh... Seeing your use of tangible, let me develop what you said. You are saying that the music you buy off the internet isn't tangible, the games you buy aren't tangible (well, the CDs are, but not the code), the eBooks you buy, the movies you buy. Well, fine, we are getting into many intangibles these days... But, we still call Paramount pictures a brand, if Apple spun off the music store and made a seperate brand for it, we would call that a brand. We call Aspyr a brand, we call LexisNexis a brand. I mean, come on. Just because you can't see or touch what you buy doesn't mean that you aren't buying it.