Apple to launch iPhone at 6 p.m. on June 29
Jobs told a crowd of developers in San Francisco that the inaugural Apple handset would be available beginning at 6:00 p.m. on Friday, June 29th, but did not specify whether that time was pacific time, eastern time, or local regional time.
Representatives for Apple did not respond to inquiries seeking clarification.
It was previously assumed that the device would be made available through Apple and AT&T retail stores in the early morning hours.
The later timeframe appears to have been selected as part of a broader bid by the Cupertino-based Apple to entice a media frenzy with large crowds, in which those with day jobs are not at a disadvantage when it comes to snagging an iPhone on day one.