Kasper Jade
Company senior vice president Ron Johnson stoked anticipation of the promo a few weeks ago while addressing some of his retail staff, people familiar with the matter say. Specifically, Johnson is said to have promised that this year's promo would be the biggest "ever" for Apple.
While it's unclear exactly what that means, speculation among those familiar with past promotions believe there's a possibility the Cupertino-based company will tie some of its touch-screen handhelds into the mix — like the 8GB iPod touch.
Last year's promo offered teachers and students up to a $199 rebate when they purchased a qualifying Mac and either a video iPod or iPod nano at the same time of purchase.
The deal translated into a free 4GB iPod nano, which was then priced at $199. However, participants also had the option to apply the $199 rebate towards the purchase of a pricier 8GB iPod nano or video iPod. The iPhone, Apple TV and refurbished products were excluded from the deal.
In 2006, Apple offered a similar rebate for $179, or the then current cost of a 2GB iPod nano. In 2005 the deal was the same, but good towards a free iPod mini.
In terms of qualified Mac systems, Apple has always excluded the Mac mini from its back-to-school promotions due to its extremely low cost. However, all other Mac systems — Mac Pro, MacBook, MacBook Pro, and iMac — have been eligible.
This year, the MacBook Air is expected to join the roster of Macs acceptable for the promotion. Students and teachers will also get to apply their education discounts towards the deal.
On Tuesday, Apple will also be updating some of its retail store planograms, sources say.
Malcolm Owen
Oliver Haslam
Andrew O'Hara
Wesley Hilliard
William Gallagher
Christine McKee
40 Comments
If indeed this back to school season proves to be the best deal yet, I wonder why? Would this have anything to do with Intels chip delay? And unless there's a significant difference from previous years, I doubt it will be a big deal for most Apple users.
I really want to know if this is a design program at a university or if this is just the result of Apple's marketing.
I really want to know if this is a design program at a university or if this is just the result of Apple's marketing.
Looks a LOT like my graphic design lectures (Ohio State)
I really want to know if this is a design program at a university or if this is just the result of Apple's marketing.
Its from a university... I don't remember where, but it was confirmed. Plus, there's a few PCs scattered around in there.