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RBC says sub-$100 "iPod phone" market up for Apple's taking

Apple could announce sales of more than 4 million 3G iPhones at its media event next week, according to investment bank RBC Capital Markets, which also suggests the company may be looking into a low cost "iPod phone" to build on its momentum.

Analyst Mike Abramsky made the comments in a research note Wednesday, saying "resilient post-launch" sell-through has paced the company ahead of Wall Street's expectations and on target with his forecast of 5.1 million 3G units in the September quarter and 14 million total iPhone units for the calendar year.

Apple plans to hold a media event next Tuesday to usher in a refreshed line of iPod digital music players and unveil new iTunes services, but may also use the forum to provide an update on iPhone 3G sales, Abramsky said. He added that the Cupertino-based company has also promised by September a new version of iPhone Software (v2.1) with system-wide push notification support and improved GPS tracking, which may also make an appearance.

The analyst also used his report to toss around the prospect of a completely new device that could be brewing at Apple, but one that he does not expect at Tuesday's event. Though unsupported by any hard evidence, Abramsky said he has reason to believe the electronics maker is exploring the possibility of an "entry level, low cost (less than $99 subsidized) prepaid iPod/phone" that would be restricted to music playback and voice calls.

Such a device would allow the company to "capture an untapped global opportunity," he said. Marketing the pre-paid handset through retail outlets worldwide would provide a residual effect that would both "boost iPhone's momentum by 50 to 100 percent" while establishing future iPhone upgrades and enhanced global Mac sales.

As is the case for the iPhone 3G, the current quarter is proving to be yet another breakout period for Mac sales. Abramsky, who previously published the most bullish known estimates for Mac sales at 3.04 million units, said he stands by that forecast, which continues to see support from his firm's proprietary data.

He sees refreshed MacBooks and MacBook Pros with "aluminum enclosures, larger multi-touch trackpads, and updated specs" arriving sometime after next week's iPod event. He also expects Apple's global PC market share to rise to 4.2 percent by next year, up from 2.9 percent in 2007.

Abramsky maintains an Outperform rating on Apple shares.



51 Comments

studiomusic 18 Years · 655 comments

An analyst that is actually sees the great future for AAPL??? And doesn't promote FUD???
He must have bought all he can of aapl and is long (as I am)!

alonso perez 19 Years · 384 comments

A $99 iPhone with no browsing or App Store capability makes little sense to me, on at least two counts. First, it weakens the App Store. It would be like coming out with an iPod that did not connect to iTunes. Second, Apple is never a bottom feeder. Higher cost is part of the brand.

I am not saying a lower cost model is unthinkable, but I would guess a $149 price point with full App Store and browsing access. They could drop the 3G and GPS at that price, and have 4GB. But dropping the App Store makes no sense, and therefore WiFi cannot be dropped either, so therefore a browser would also be included. I would imagine basically a plastic first generation iPhone, not a nano-with-phone.

wbrasington 18 Years · 381 comments

Quote:
Originally Posted by AppleInsider

...according to investment bank RBC Capital Markets, which also suggests the company may be looking into a low cost "iPod phone" to build on its momentum.
Though unsupported by any hard evidence, Abramsky said he has reason to believe the electronics maker is exploring the possibility of an "entry level, low cost


Idiot alert, look away quickly.

The guy has no reason to believe this.
It's a dumb idea.
There is a 100% chance that Apple will say nothing about an iPod phone, a nano-phone, or anything else that resembles shooting themselves in the foot.

This guy is just saying this to get some views on his otherwise view-challenged opinion.

Idiot alert.
Nothing to see here, move along.

dizzy13 17 Years · 64 comments

I don't think apple is ready for another phone. I mean iPods are like what 10 years old now, I think at some point we will see various types of iPhones, but not yet and not until they work out all the kinks thats for sure!