The plans have existed since late 2007, when the site at Broadway and 67th was first revealed to be the location for an upcoming Apple Store. But since then, while building permits have been obtained, the former Victoria's Secret location did not emerge as a retail outlet for Apple products.
But in a new report from the New York Daily News, retail chief Ron Johnson said the under-construction location will open this year. The report does not say that the Broadway and 67th location is definitive, as Johnson did not disclose the new site.
At the Broadway site, Apple has torn down most of the original structure. However, the city required the company to retain at least half of the original exterior wall, said Gary Allen, founder and author of ifoAppleStore. He noted that it is "definitely going to be a large store."
Apple has existing retail outlets in Manhattan on Prince Street in SoHo, on West 14th Street in the Meatpacking District, and at Fifth Avenue and 59th Street. Recently, the Fifth Avenue store was revealed to be the most profitable per square foot in the expensive shopping district. The store is estimated to have annual sales of more than $350 million.
In fact, Apple's New York City stores are among the most successful and popular retail outlets in the company's lineup. Last quarter, the company had an average of 254 stores open, pulling in an average of $5.9 million in revenue from each location. The retail business is an important part of Apple's strategy, as those locations sold 492,000 Macs alone last quarter. The company's first store in France is expected to open for the holidays.
Apple's Broadway location, May 2009. Photo courtesy Gary Allen, ifoAppleStore.
28 Comments
There are currently 4 Apple stores in New York State; 3 in Manhattan and 1 ins Staten Island. Does it mean that other New Yorkers don't like Apple products? Or they just love to hop on those trains?
No wonder it is always crowded. Is this a publicity stunt? And now a 4th store under construction in Manhattan? I guess there is no more retail space left the state.
There are currently 4 Apple stores in New York State; 3 in Manhattan and 1 ins Staten Island. Does it mean that other New Yorkers don't like Apple products? Or they just love to hop on those trains?
No wonder it is always crowded. Is this a publicity stunt? And now a 4th store under construction in Manhattan? I guess there is no more retail space left the state.
Hear hear. I'm in Brooklyn, which, if each NYC borough were considered an independent city, would be the 3rd largest in the US. No Apple store here.
4 Apple Stores! Soon the Statue of Liberty will have a Macbook under it's arm.
There are currently 4 Apple stores in New York State; 3 in Manhattan and 1 ins Staten Island. Does it mean that other New Yorkers don't like Apple products? Or they just love to hop on those trains?
No wonder it is always crowded. Is this a publicity stunt? And now a 4th store under construction in Manhattan? I guess there is no more retail space left the state.
I got one an hour from me in Albany, NY at the Crossgates Mall...
There are currently 4 Apple stores in New York State; 3 in Manhattan and 1 ins Staten Island.
lol what? I guess our Apple Store up here in Albany, NY must be one of those fake knock-off ones... Dammit, I've been had!
On another note... for a city of 8+ million, I would naturally expect Apple to consider operating more than 3 stores in NYC proper... \