In November, Quanta's notebook shipments shrunk by about 100,000 to a total of 3.8 million. But the company still reported a record $2.88 billion in revenue in November — its highest month ever. That was a 36.6 percent year-over-year increase, and represents 8.5 percent growth from a month prior, according to DigiTimes.
"The increased proportion of Apple models, which had higher selling prices, as well as strong all-in-one PC and consumer electronics shipments helped the company's November revenues reach a new high."
In 2008, Quanta was awarded a contract to build Apple's slim MacBook Air.
Apple's MacBook line has been consistently shown to be a top seller, even though its price comes in higher than competitors. In June of this year, it was found that Apple made up 91 percent of the computer market priced $1,000 and up. Apple sells only three consumer computers below $1,000: the 13-inch MacBook, and both versions of the Mac mini.
Competitors like Microsoft have tried to peg those higher prices as an "Apple tax." And while the growth of low-cost netbooks has led many to speculate that Apple would try to compete in that low-margin market, the Cupertino, Calif., company has passed on that segment thus far.
So far, the strategy has been working. Last quarter, Apple reported a 46 percent increase in profits as the company sold a record 3 million Macs. That helped the company earn a total of $1.67 billion for the three-month period ending in September.
17 Comments
Pretty odd. I bought two 13.3 Mac Book Pros and one Dell Inspiron for Christmas presents this year.
Jess
http://www.web-anonymity.se.tc
Competitors like Microsoft have tried to peg those higher prices as an "Apple tax." And while the growth of low-cost netbooks has led many to speculate that Apple would try to compete in that low-margin market, the Cupertino, Calif., company has passed on that segment thus far.
Apple knows the market better than any other player. There is no "Apple Tax", just consumers with taste, willing to pay a little more for a lot more quality and value, on average. And Apple consistently posts the numbers to back this up.
Swell.
But I really wish that Apple had their production facilities right here in the USA. We desperately need the money that is being spent overseas. Apple could become a trend setter.
Then again, if you read the previous thread with nobody wanting to pay more than $400.00 for a tablet, without even knowing what it is going to be, I guess that the time is not ripe for that idea. Yet.
As many have said before, It's all about margins not market share! Most of the netbook/PC manufacturing partners are doing is just 'wearing out' there manufacturing machines/factories.
The 'Walmart' model, 'make a little profit on each item, but sell a lot of items' has infected American business. Many CEO's subscribe to it because it's easier than actually putting your ass on the line making superior products, but low profit margins are a mug's game....just ask GM.
So many CEO's use the Walmart model because it's not their money their spending.
Not many companies are so positioned and have the luxury of selling lots of crap products and making a little profit on each item and have continued success.
The lucky ones like Cocoa Cola, (Coke is crap) McDonalds, (their food is crap) and MS (there SW is crap) come to mind.
So many CEO's look to replicate the above mentioned companies because, again, it's easy. It's so much more difficult to develop a game changing product, think iPhone here or the Toyota Prius!
I read it takes 300 man years to do a year over year refresh on a Camry-That just a minor product refresh not introducing a brand new model!
Competitors like Microsoft have tried to peg those higher prices as an "Apple tax." And while the growth of low-cost netbooks has led many to speculate that Apple would try to compete in that low-margin market, the Cupertino, Calif., company has passed on that segment thus far.
Apple knows the market better than any other player. There is no "Apple Tax", just consumers with taste, willing to pay a little more for a lot more quality and value, on average. And Apple consistently posts the numbers to back this up.
Right again, Quado!