Slash LaneAuthor John Biggs simply cited a "tipster" in Tuesday's report, which said that Landor Associates are "hard at work" in preparation for the fourth-generation iPhone. The report said Brad Scott, senior director with Landor, is believed to be in charge of the team.
"Because Landor focuses a bit more on branding — they, for example, created the dual-B logo for Blackberry — don't expect TBWA, Apple's current iPhone agency, to get pushed out when it comes to TV advertisements," the report said.
Biggs went on to say that the rumor "very nearly confirms" a Verizon iPhone "at the end of the summer."
The rumor comes just a day after Engadget confirmed that AT&T and Apple originally agreed to a five-year exclusive deal for the iPhone, which would have extended through 2012. However, contracts can be amended, canceled or breached over time due to a variety of factors. Some believe that AT&T's contract for the iPhone was modified after it agreed to $30-per-month unlimited data plans for Apple's 3G iPad.
Last year, talk of a Verizon iPhone picked up when various reports alleged that Apple's deal with AT&T expires this summer. However, the Verizon-related rumors quickly cooled earlier this year, when Apple executives defended AT&T, and partnered with the wireless carrier once again for the iPad.
But the rumors picked up once again in late March, when The Wall Street Journal reported that Apple is working on two new iPhones, including a CDMA-compatible model that could run on the Verizon network. The report alleged that the CDMA iPhones will not go into mass production until September, and when the hardware would go on sale was "unclear."
Apple is expected to introduce the new fourth-generation iPhone at the Worldwide Developers Conference in San Francisco, to be held June 7 through June 11 at San Francisco's Moscone West. In years past, Apple has used the stage at WWDC to introduce its annual iPhone upgrade.
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Wesley Hilliard
Charles Martin
William Gallagher
Christine McKee
92 Comments
Here we go again!
Here we go again!
Who knows, maybe there really will be a Verizon iPhone this summer/fall. I'll be glad to see the iPhone on multiple networks finally.
I truly believe that people who have a vested ($) interest in Verizon (read employees and shareholders) are the ones who keep creating and spreading these rumors. Their goal is simple: delay the exodus of more and more customers to AT&T until Verizon gets the iPhone in 2012 (or when their LTE has a big enough footprint in 2013-2014). Apple will never create a CDMA iPhone....CDMA is slow, has no future......which is why Verizon will be forced to support parallel networks for many years to come. At least with T-Mobile and AT&T, LTE is an 'upgrade' to the current network.
Don't get me wrong, I like competition. However, Verizon can not compete: High termination fees ($350), no concurrent voice/data, slow speeds (CDMA).
Verizon wishes they were getting an iphone this summer, but think about it really....would Apple waste it's time and money developing an iphone to run on a network that is out dated. Also, would they develope an iphone to run on a network that the carrier is switching away from? NOOOOOO!!!! I agree, i believe it's the poor share holders spreading these rumors, it's all they have. Also why would Apple give it's Ipad data over to AT&T? No it's not a mercy call, but proof that if Verizon was truely getting an iphone, the Ipad wouldn't be tied to the partner Apple just left, think about it. Plus didn't we all read the article that stated that in 2007 Apple and AT&T have an exclusive till 2012, so with that news, it just all seems to be nothing more than just verizon's wishful thinking at this point. Going forward, if i was Verizon, when some new technology comes out and they are approached with it, i'd just give in and give them what they wanted, i mean after all, wouldn't want another botched iphone miss....sorry, but can you guys hear me now?
Don't get me wrong, I like competition. However, Verizon can not compete: High termination fees ($350), no concurrent voice/data, slow speeds (CDMA).
Don't forget Verizon demands crippled versions of cell phones from manufacturers.
I once sat down with a friend to pick a Verizon phone that would be best for sync'ing with his Mac.
EVERY one of their phones didn't support the open standard sync'ing even when other phones made by the same manufacturer DID support the standards.