NPD unit sales for April — the first month of the June quarter — show that domestic Mac sales were up 39 percent year over year, according to Piper Jaffray analyst Gene Munster. He now believes Mac sales will grow over 2009 between 19 percent and 23 percent.
At the current pace, Apple would sell between 3.1 million and 3.2 million Macs in the June quarter, while Wall Street consensus is 3.1 million, or 19 percent. The NPD numbers suggest that the April launch of the iPad had a minimal effect on Mac sales.
"April NPD data gives us the first sign of the degree to which the iPad cannibalizes iPod or Mac sales," Munster wrote. "From the early NPD data, it appears that the iPad has a minimal cannibalization impact on Mac sales, and it could be slightly cannibalizing iPod sales."
He noted that Apple has "successfully limited" the functionality of the iPad to ensure that it serves primarily as a content consumption device. That means consumers will still have to turn to the Mac for content creation.
But in Munster's eyes, the cannibalization of iPod sales is a good thing: The iPad has an average selling price four times higher than the iPod, and it is expected to have a significant profit margin, making any consumer transition a positive for Apple's bottom line.
NPD data shows that iPod sales were down 17 percent year over year in April, which leads to an estimate of 9 million to 10 million unit sales for the April quarter. The April sales were lower than Wall Street expectations, but represent only stateside iPod purchases. Munster noted that international iPod sales tend to have a larger mix than international Mac sales.
If Munster's projections for Mac sales are accurate, Apple would exceed last quarter, when the company sold 2.94 million Macs in the three months to start 2010. Those Mac sales were achieved without a new product launch.
This quarter, Apple launched new MacBook Pros, equipped with Intel's latest Core i7 and Core i5 processors in the high-end 15- and 17-inch models. Apple also refreshed the 13-inch MacBook Pro with an Nvidia GeForce 320M graphics processor.
Apple is expected to make further improvements to its Mac line very soon, with a leak over the weekend from Vietnam revealing a 13-inch MacBook refresh. The new hardware, which was displayed in its final packaging, included a 2.4GHz Intel Core 2 Duo, as well as the Nvidia 320M GPU.
There have also been rumors of a MacBook Air upgrade forthcoming. And the Mac Pro desktop is expected to be upgraded by June with a new model sporting Intel's latest Westmere-based hexacore chips, for a total of 12 processing cores.
38 Comments
For comparison, there best Mac quarter ever was Q1-2010 for the 2009 Holiday quarter with 3.36M Macs.
For comparison, there best Mac quarter ever was Q1-2010 for the 2009 Holiday quarter with 3.36M Macs.
Makes me wonder - while NPD says that the iPad isn't cannibalizing Mac sales, I suspect that it's actually INCREASING Mac sales - more visibility in the market and drawing more people into the Apple Stores.
It'll be 3,200,001 Macs if the new Mac Pros have Lightpeak in them.
It'll be 3,200,001 Macs if the new Mac Pros have Lightpeak in them.
LOL Good luck with that. Is the spec even completed? Is there any HW for it on the market? When was the last time Apple was a the first to adopt a technology they didn't create?
The new MacBook Pro's with their higher screen resolutions and anti-glare screens are especially nice machines.
I think a brand new 15" MBP for my power use and a Ubuntu 10.4 netbook for my light portable use would be a great combination.
Ubuntu 10 is a nice jump in quality over previous versions, it's a secure OS like OS X and it uses Firefox w/plugins, Flash is available as well. The free Open Office is installed and there is even a Ubuntu Music store with 256kps mp3 files from popular music artists for 77 and 99 cents a song, like iTunes.
Apple is passing over the low end market for laptops in favor of the iPad and Ubuntu is just moving right on in.
I don't know whether to thank Apple or complain, guess since I don't own any AAPL I guess I'll be thankful. A Ubuntu netbook would only set me back $300-$400 for my low end use. A Ubuntu laptop would cost around $500-$600, as a MacBook would be $1000 or more and both are just about equal machines.
Windows still sucks as usual.