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Nielsen: Android overtakes Apple's iOS in latest US smartphone sales

New sales data from Nielsen shows that Google's Android mobile operating system was the top-selling platform in recent months, ahead of Apple's iOS, which powers the iPhone.

The data, released on Monday, covers a six-month period of U.S. that went through August. The figures include one full month of iPhone 4 sales, as the device went on sale in late June.

Nielsen's survey found that for the first full month of iPhone 4 sales, Android devices represented 28 percent of new smartphone purchases, while Apple's handset took 26 percent. The gap widened in August, when Android was 32 percent of all smartphone sales, compared to Apple's 25 percent.

Since the company said the results only included one full month of iPhone 4 sales, presumably the poll did not cover the entirety of August.

Regardless, the figures show that Android devices have collectively outsold the iPhone since April of 2010, and continued their climb even after Apple's latest smartphone launched in the summer.

Looking beyond new purchases, Apple still maintains a large lead in overall mobile operating system share. Nielsen's figures show that iOS is represented on 28 percent of smartphone owners polled.

Apple remains behind the leader, Research in Motion's BlackBerry, which had a 31 percent share in August. But the gap is narrowing from the start of the year, when RIM carried 36 percent.

BlackBerry sales were also most affected by the launch of the iPhone 4. Sales of BlackBerry phones declined significantly in July, the first full month of iPhone 4 sales.

Android sales have been on a steady rise, however, growing from just 8 percent in January to a 19 percent smartphone share in August.

Of course, in the U.S. the iPhone remains available on only one carrier — AT&T. In addition to being available on multiple hardware configurations, Google's mobile operating system is also available on all four major domestic carriers.

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Polling companies have been saying for months that the total sum of Android phones has been outselling the iPhone in the U.S. Still, no single Android phone has compared to Apple's iPhone — the iPhone 4 sold 1.7 million units in just its first three days of availability.

In a keynote presentation in early September, Apple Chief Executive Steve Jobs made a thinly veiled attack against Android, noting that Apple is activating over 230,000 iOS devices per day, and has shipped more than 120 million iOS devices since the first iPhone launched in 2007.

"We think that some of our friends are counting upgrades in their numbers," Jobs said. "If we counted upgrades in our numbers, they'd be way higher than 230,000."

Google fired back with an official statement, suggesting that Jobs' comments were inaccurate. "The Android numbers do not include upgrades and are, in fact, only a portion of the Android devices in the market, since we only include devices that have Google services," the company said.

188 Comments

ghostface147 17 Years · 1628 comments

A phone on all carriers, buy one get one free deals...it better have a bigger market share than the iPhone.

wurm5150 15 Years · 763 comments

Why is this kept getting reported? There has been countless reports already since April that Android devices are outselling the iPhone.

djintx 17 Years · 439 comments

Honestly, I prefer Apple in the position of not being a market share leader. It makes them more hungry for one thing, and I like it when people and competitors underestimate them.

Likewise, too many people are drinking the Apple cool-aid just because they see Apple products in the media all the time. If you're in it for the wrong reasons, you should go back to Nokia.

addicted44 18 Years · 830 comments

If Apple does not want the iPhone to get reduced to Mac like market share numbers, they really really need to move to other carriers. Now, its possible they may be okay with that (after all, Apple makes more out of macs in terms of profit than any other PC maker does).

However, I don't think so. Steve Jobs said that the biggest mistake Apple made in its early years was not go for market share when they needed to. I don't think he is going to repeat that mistake. The moment the ATT exclusivity contract runs out (likely within the year), expect the iPhone to be on TMobile at the very least.

I think its likely they will also hit up Sprint, but Verizon might be doubtful. That still gives Apple access to about 55-60% of mobile customers in the US, so hopefully the number should increase.

freddych 15 Years · 265 comments

the iPhone needs to get on other carriers or it will get left behind...

i don't even think that would help that much at this point as many people have switched to AT&T already in order to get the iphone.