AppleInsider Staff
ChangeWave on Tuesday released the results of its survey of e-reader owners. Of the 2,800 consumers polled, 47 percent said they own an Amazon Kindle, a "rapidly diminishing lead" it continues to lose as Apple's iPad gains market share.
In terms of the e-reader market, the iPad went from a 16 percent share in August to 32 percent in November. In the same time, Amazon's share plummeted 62 percent to 47 percent.
The survey also found that iPad owners are more satisfied with their purchase than those with a Kindle. Of those who own an iPad, 75 percent said they are "very satisfied" with the device, compared to 54 percent for the Kindle.
Apple also holds an advantage in terms of potential buyers. ChangeWave also found that 42 percent of customers looking to buy an e-reader in the next 90 days would get Apple's iPad, while 33 percent would opt for the Amazon Kindle.
The market for e-readers is growing as well, as 5 percent of total respondents said they are "very likely" to buy an e-reader in the next 90 days, and other 10 percent said they are "somewhat likely" to buy one within three months.
In March, before the iPad was even released, ChangeWave found that consumer interest in the Kindle had waned since Apple announced its touchscreen tablet. That survey predicted that reading books, magazines and newspapers would be a major use for the iPad, something the latest survey reaffirms.
Charles Martin
Amber Neely
Malcolm Owen
Andrew Orr
Christine McKee
Andrew O'Hara
67 Comments
Does Apple own ChangeWave?
Reminds me of those old Microsoft bought surveys.
Meanwhile Kindle 2's sold out in a nano second on Black Friday.
Results sounds about right. Of course they are missing the point somewhat...Amazon doesnt lose out too badly when they dont sell a Kindle because someone bought an iPad. Where they really lose out if that same someone with an iPad uses iBooks instead of the iPad Kindle app.
I try to use iBooks, but Amazon has 10x the selection of books easily. Especially when you go outside them most popular texts. Unless iBooks signs a ton more publishing houses, Amazon and their Kindle platform will do just fine despite what the survey suggests.
I try to use iBooks, but Amazon has 10x the selection of books easily. Especially when you go outside them most popular texts. Unless iBooks signs a ton more publishing houses, Amazon and their Kindle platform will do just fine despite what the survey suggests.
Agreed. but more importantly besides the publishing houses Apple needs to sign on with more devices (never happen) i.e. you can't read an iBook on a Mac or a PC or a Blackberry or a Droid.
You can with a Kindle eBook.
Besides the iPad fails as an eReader- who wants to read staring into a light source?
2,800 consumers polled when each device has sold millions? The results can't even be as large as the margin of error would be if you polled all the device owners. Extrapolating such a small sample is meaningless.
Pointless survey. Those with a Kindle actually READ. Those with an iPad MAY read, but most likely do a lot of web browsing, emailing, etc.
And to compare the happiness of someone who spends $600 for an iPad with a lot of whiz-bang will OF COURSE rate their purchase higher than someone who buys a $139 black-and-white Kindle that is a dedicated reading machine.
I don't own either. I'm impressed by both. I do a lot of reading and really like the eInk of the Kindle. The iPad has more uses.