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Angry Birds developer says Apple will be No. 1 for a long time

An executive at Rovio Mobile, the developer of the best-selling iPhone game "Angry Birds," said that Apple will be the number one platform for developers for a long time, calling the Android ecosystem fragmented.

Peter Vesterbacka, Rovio Mobile's "Mighty Eagle," affirmed Apple's continued dominance during an interview with Tech N' Marketing earlier this week.

Since its release in December 2009, Rovio Mobile's "Angry Birds" iPhone game has become a global phenomenon. The game had a slow start, but eventually took off, reaching 50 million downloads across platforms. According to Vesterbacka, "Angry Birds" has remained at number one on Apple's App Store "longer than anybody else."

The game's characters have become so iconic that some Wall Street analysts have begun using the birds as a symbol for the burgeoning profitability of the mobile app market.

When asked how he viewed "the various mobile OSes in regard to the future of mobile technology," Vesterbacka replied, “Apple will be the number one platform for a long time from a developer perspective, they have gotten so many things right. And they know what they are doing and they call the shots."

Moving on to Android, Vesterbacka stated that Android's fragmentation problems are not a device issue, but an ecosystem one. "Android is growing, but it’s also growing complexity at the same time. Device fragmentation not the issue, but rather the fragmentation of the ecosystem," he said.

With many different shops, many different models and "the carriers messing with the experience again," Android is becoming chaotic for Vesterbacka, who called it "open, but not really open, a very Google centric ecosystem."

In November, Rovio apologized for problems with the release of "Angry Birds" on Google's Android mobile OS. "Despite our efforts, we were unsuccessful in delivering optimal performance," the company said.

Rovio released the Android version of "Angry Birds" as a free ad-based app ealier this year, calling it "the Google way." According to Vesterbacka, "paid content just doesn’t work on Android."

During the interview, Vesterbacka agreed with recent comments from Apple CEO Steve Jobs about development difficulties on Android. "Steve is absolutely right when he says that there are more challenges for developers when working with Android," he said.

According to Vesterbacka, developers will eventually figure out how to work within the Android ecosystem, but "nobody else will be able to build what Apple has built, there just isn't that kind of market power out there."

93 Comments

sockrolid 15 Years · 2789 comments

Vesterbacka said "paid content just doesn’t work on Android." And that is no surprise at all. Google wants it that way.

Android, the software, is free. The software isn't Google's product. Its users' eyeballs on ads and clickthroughs to their advertisers' products are what Google is selling. That's Google's business model, plain and simple.

solipsism 19 Years · 25701 comments

This doesn’t bode well for Android.

Now we await the posters who claim it’s a lie and how iOS is crap. to chime in.

mactel 19 Years · 1275 comments

A buddy of mine showed me the Angry Birds game on his new Galaxy S and it was pretty impressive. He said he had paid for the game on the iPhone but was happy to get it for free on the Galaxy S. I wondered why that was. Now we know.

sheff 16 Years · 1407 comments

Even with all the fragmentation I think Android is doing quite well in the apps department. That said I think apps available for both platforms always have a better UI in the iOS version, but oftentimes a bigger feature set in the android one. More features a better ecosystem do not make, but may be attractive to some users.

As was the case with Windows I think a lot more variety and functionality will be cranked out on the Android place, with a lot of piracy, bad UI and the like. iOS will have a great UI, innovative apps and people will actually pay and support the developers, but new functionality will have to wait for UI to catch up and make it simple, as well as approval from the top.

sheff 16 Years · 1407 comments

Quote:
Originally Posted by MacTel

A buddy of mine showed me the Angry Birds game on his new Galaxy S and it was pretty impressive.

Can you elaborate. I thought it was the exact same game.