"This was an exciting day," said Dan Mead, president and chief executive officer for Verizon Wireless. "In just our first two hours, we had already sold more phones than any first day launch in our history.
"And, when you consider these initial orders were placed between the hours of 3 a.m. and 5 a.m., it is an incredible success story. It is gratifying to know that our customers responded so enthusiastically to this exclusive offer — designed to reward them for their loyalty."
Though Verizon didn't provide any specific sales figures, analyst Mike Abramsky with RBC Capital Markets issued a brief note to investors in which he said the "limited" pre-order availability was likely restricted to less than 100,000. For comparison, the Motorola Droid, when it launched in 2009, was estimated to have sold 100,000 in its first weekend, while the GSM iPhone 4 sold 1.7 million in its first three days of availability last June.
Verizon and Apple stopped taking preorders at 8:10 p.m. on Thursday, just over 17 hours after existing Verizon customers were first able to place an order. It marked the most successful sales day in the company's history.
"I am proud of our employees who worked tirelessly to strengthen and scale our systems, enabling unprecedented customer orders through our website," Mead said. "Overall, it was a very good day."
He also reminded customers that they will have another opportunity to order the CDMA iPhone 4 when it launches on Feb. 10 at 7 a.m. local time in Apple's U.S. retail stores and more than 2,000 Verizon Wireless Communication Stores. On Feb. 9, all qualified customers will be able to order a Verizon iPhone 4 through the Apple online store for delivery or in-store pick-up beginning Feb. 10.
"Yesterday's launch set the pace for next week when we open up sales to everyone across America," Mead said.
70 Comments
"First-day deliveries of Apple's iPhone 4 break Verizon network in 2 hours"
I doubt there were only 100,000 pre-orders available if they went 17 hours before going out of stock. My guess would be more like 500,000.
what is interesting is that there is all this so called competition out there for the iphone and it now 4 yr and still it out selling the competition.
Sounds like the Microsoft Kin launch. Oops, sorry. Sales exceeded the Kin launch in the first 2 seconds.
Verizon has no idea the monster theyre about to unleash on their network. I think they're starting to realize the mania Apple products bring to the table, hence the "throttling"