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White iPhone 4 predicted to boost sales
Analyst Brian White with Ticonderoga Securities said on Wednesday that he sees the long-delayed white iPhone 4 playing a meaningful role in pushing iPhone sales even higher. Earlier this week, White had predicted that a "mystique" surrounding the device could lead to strong sales following a 10-month delay.
White made a more specific prediction on Wednesday, after Apple officially announced that the white iPhone 4 will finally go on sale on Thursday, April 27. The device, first announced last June but delayed numerous times due to production issues, will be available in 28 countries this week, and White believes it will bring in customers who might have otherwise passed on the iPhone 4.
"This delay has created a certain mystique and scarcity value around the 'white' iPhone 4 that we believe could drive incremental iPhone 4 purchases in the range of 1 million to 1.5 million units per quarter until the iPhone 5 potentially comes to market in September," he said.
Earlier this month, Apple reported a record 18.65 million iPhone sales in the second quarter of its 2011 fiscal year. Apple typically introduces a new iPhone in its June quarter, but this year numerous rumors have indicated that the company is planning a later-than-usual launch, with production of the fifth-generation iPhone apparently set to begin in September.
Phil Schiller explains reasons for white iPhone 4 delay
In an interview with Mobilized, Apple Senior Vice President Phil Schiller explained that there were a number of reasons why his company had such trouble in bringing the white iPhone 4 to market. One of those reasons was that the white models need more protection from ultraviolet rays from the sun.
"It was challenging," Schiller told Ina Fried. "It's not as simple as making something white. There's a lot more that goes into the material science of it — how it holds up over time... but also how it all works with the sensors."
Over the past year, a number of rumors related to white iPhone 4 issues have cropped up, including alleged problems with the paint mixture, camera flash, light leaks, and even the proximity sensor. Schiller's comments reveal that there were in fact a range of problems associated with building the white iPhone 4, lending support to previous rumors.
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23 Comments
Couldn't a source other than Brian White have been found for this story? I mean, really, how are we to take these reports seriously? White will naturally tend to overestimate the market impact of white. I'd like to hear Black's analysis of the situation.
I suspect a number of dropped calls - including some of my own and a number of my mom's have been due to the proximity sensor not turning off the screen - I have noticed many times when old the phone to my ear that the screen is not off - or I accidentally end a call or end up in some other mode that I did not expect to be in during a call.
"Over the past year, a number of rumors related to white iPhone 4 issues have cropped up, including alleged problems with the paint mixture, camera flash, like leaks..."
I certainly don't want any likes leaking into or out of my white iPhone...
Couldn't a source other than Brian White have been found for this story? I mean, really, how are we to take these reports seriously? White will naturally tend to overestimate the market impact of white. I'd like to hear Black's analysis of the situation.
It's a gray area.
Is that an extra speaker on the top of the white iphone 4?