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Fortune's 'Inside Apple' describes a furious Steve Jobs after MobileMe launch


The shaky debut of Apple's revamped cloud service MobileMe in 2008 prompted Chief Executive Steve Jobs to chastise those responsible for the service, Fortune's new "Inside Apple" feature reveals.

After MobileMe launched and received a poor review from The Wall Street Journal's Walt Mossberg, Jobs assembled the team that created the service and scolded them, according to a new profile in the latest issue Fortune, summarized by Business Insider. The meeting took place at the auditorium on Apple's campus that the company uses to do product demonstrations for the press.

Jobs reportedly asked the MobileMe team what the new product was supposed to do. When an employee told Jobs what the purpose of MobileMe was, the CEO reportedly responded: "So why the f— - doesn't it do that?"

"You've tarnished Apple's reputation..." Jobs reportedly said. "You should hate each other for having let each other down... Mossberg, our friend, is no longer writing good things about us."

Following the meeting, Jobs is said to have named a new executive to be in charge of the MobileMe service. Author Adam Lashinsky at Fortune also reported that most of the team that built the original service was disbanded.

The MobileMe "push" service was introduced in June 2009 as a successor to .Mac, with Web-based applications including mail, contacts and calendar. But MobileMe got off to a rocky start, and Apple apologized and offered a free 30-day subscription after a multitude of problems occurred.

Now, in 2011, Apple is believed to be on the verge of introducing a successor to MobileMe, potentially named "iCloud." Last month, AppleInsider exclusively reported that the soon-to-debut Internet cloud service will offer music streaming and enhanced sync capabilities between connected devices.