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Apple continues to gain US smartphone share as iOS hits 27%

Apple's stateside share of the smartphone market continued to grow last quarter, with the iPhone representing 27 percent of the domestic mobile operating system market.

It was a 1 percentage point change from Apple quarter over quarter, with iOS increasing from 26 percent in the April quarter of 2011, according to the latest data from comScore. Apple's gains came at the expense of Research in Motion (down 4 points), Microsoft (1 point) and Symbian (0.4 points).

The only other gainer among the top five smartphone platforms was Google's Android, which saw 5.4 percentage point growth quarter over quarter, easily outpacing Apple. Android now represents 41.8 percent of smartphones in the U.S.

comScore said 82.2 million people in the U.S. owned smartphones during the three months that ended in July 2011. That's up 10 percent from the preceding April quarter.

In terms of hardware manufacturers for both smartphones and regular cell phones, Samsung was tops with 25.5 percent share, up 1 point from the April quarter. Apple was the only other gainer in the top five, growing 1.2 points from the previous quarter to 9.5 percent of total mobile subscribers. Apple only competes in the smartphone market, while Samsung also makes traditional cell phones.

Among hardware vendors, LG was flat at 20.9 percent, Motorola dipped 1.5 percentage points to 14.1 percent, and RIM slid 0.6 points to 7.6 percent.

For the three-month span ending in July, there were 234 million Americans ages 13 and older using mobile devices. comScore's study surveyed more than 30,000 U.S. mobile subscribers for its latest MobiLens report

comScore first reported in January of this year that Android had passed the iPhone in total U.S. subscribers for the first time. At the time, RIM was the market leader with 33.5 percent of the U.S. market, but the BlackBerry maker has quickly plummeted to third place, now well behind Android and iOS.

Apple's smartphone presence consists solely of the iPhone, while handsets running Google Android are represented by a number of manufacturers and many more devices. comScore's data represents devices actively being used rather than current sales figures.

91 Comments

davebarnes 20 Years · 382 comments

Beleaguered Apple is doomed.
Android rules.
Short AAPL now.

dougmcnerd 23 Years · 36 comments

If you are so sure, buy some Google stock (and short Apple too). I'm betting against you. I'll keep my Apple stock. Thank you very much!

rhyde 16 Years · 293 comments

The real test is going to happen when all the low-end players (RIM, Windows, Nokia, etc.) are finally eliminated and the battle takes place between Android and iOS. Will Apple maintain its marketshare or will Android start eating away at Apple's share? Right now it's a growth market and the two leaders have lots of room to expand. The interesting question is "what happens when it's a zero-sum game?"

pooman625 14 Years · 52 comments

Quote:
Originally Posted by davebarnes

Beleaguered Apple is doomed.
Android rules.
Short AAPL now.

Cool story bro