AppleInsider Staff
Both Adobe Photoshop Elements 10 Editor and Adobe Premiere Elements 10 Editor are available on the Mac App Store for $79.99 each. The "Editor" portion of the name reflects the fact that the Mac App Store versions of the software do not include the Elements Organizer or support case-sensitive HFS volumes, while Premiere Elements 10 Editor also lacks Smartsound capability.
The release of "special editions" of Adobe's consumer photo and video editing software comes less than two months after they were released at retail. The full version of both Photoshop Elements 10 and Premiere Elements 10 come at a higher suggested price of $99.99 each.
Adobe originally debuted on the Mac App Store in July with the release of Photoshop Elements 9 Editor. Adobe's support of the Mac App Store is noteworthy, as many of Apple's competitors have chosen to avoid the digital distribution storefront, which gives Apple a 30 percent cut of sales.
Adobe Photoshop Elements 10 Editor
Adobe is pitching its Mac App Store version of Photoshop Elements 10 as a product that "works great with iPhoto when you're ready to go beyond the basics." The $79.99 purchase includes all of the editing features of the full version, and can be installed in English, German, French and Japanese.
The "top features" of Photoshop Elements 10 Editor, according to Adobe, are:
- Go from flawed to phenomenal in seconds with automated options that help you get great results with just a few clicks. Simply paint effects and patterns on photos to achieve stunning results.
- Count on step-by-step assistance—Let Guided Edits help you achieve both basic edits and artistic effects by walking you through each step. New options help you create dramatic Depth of Field, Picture Stack and Orton effects.
- Make unwanted photo elements vanish with one stroke of the enhanced Spot Healing Brush that fills in backgrounds beautifully, powered by the content-aware fill technology from Adobe Photoshop.
- Create the perfect photo by easily combining the best from multiple photos. Create great group shots, expanded panoramas, perfectly lit shots, and more.
- Share the way you want using flexible templates to create photo books, cards, calendars, and more. Add curvy, flowing text that automatically flows around subjects, shapes or any path you choose.
Adobe Photoshop Elements 10 Editor requires Mac OS X 10.6.6 or later. It is a 1.21GB download. Other features of the "special edition" software listed by Adobe are:
- Layers-based image editing with enhanced support for layer masks and layer styles
- Transform images using powerful compositing and image extraction tools
- Over 50 tools for selecting cropping, painting, typing, retouching and adjusting
- Powerful, automated color correction tools with precise control over different image parameters
- Hundreds of filters with unlimited options
- Extensive 3rd party plug-in support
- Advanced text typography
- Adjust image size and resolution
- Prepare and export images for the web
- Create Picture Packages and Contact Sheets for fantastic print output
Adobe Premiere Elements 10 Editor
Like Photoshop Elements 10 Editor, Premiere Elements 10 Editor can be installed in English, German, French and Japanese. Adobe's description touts that its award-winning video editor allows users to "turn your video clips into memorable movies." Top features are:
- Create a polished movie instantly—InstantMovie automatically edits together your best clips with coordinated music, titles, and effects from your choice of movie theme. Enjoy over 30 fun themes.
- Save time with automated options—Fix shaky footage, color and lighting problems, trim away all but your best footage, and balance audio elements to give you professional-quality sound throughout your movie.
- Easily do more with video clips and photos—Make all your memories shine whether they’re captured on video or in photos. Enhance color in video clips as easily as with photos, and quickly bring photos to life using customized pan and zoom motions.
- Quickly add professional polish with TV-style visual and audio effects.
- Showcase clips and movies anywhere, including on discs, HD TVs, Facebook and YouTubeâ„¢. Also share via convenient DVD-style viewing experience online.
Adobe Premiere Elements 10 Editor also requires Mac OS X 10.6.6 or later. It is a 924MB download from the Mac App Store. Additional features listed by Adobe are:
- Storyboard or timeline view with 99 audio and video tracks for unlimited creative possibilities
- Hundreds of effects and transitions
- Professional quality audio effects and controls
- HD or SD format support for importing, editing and sharing
- Automatic trimming of poor footage (SmartTrim)
- Full keyframing for effects and motions
- Powerful compositing options including blue/green screen and multiple picture-in-picture effects
- Effects masking & motion tracking
- Customizable, flexible workspace
- Easy title creation with dozens of templates and full creative control of backgrounds, text formatting, animations and more
- Custom disc menus
- Export to AVCHD, burn to DVD or Blu-ray, all within a single program
- Burn HD video to standard DVDs
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34 Comments
Any word on upgrades?
I bought v9 from the Mac App Store last month, as I didn't expect a significant update so quickly after the July release. I'll be disappointed if support (including bug fixe releases) for v9 doesn't happen now that v10 is released.
Any word on upgrades?
I bought v9 from the Mac App Store last month, as I didn't expect a significant update so quickly after the July release. I'll be disappointed if support (including bug fixe releases) for v9 doesn't happen now that v10 is released.
I doubt you'll get an upgrade. Remember, this is Adobe we're talking about, who charged full prices for a point update of their Creative Suite (5.5). Just remember, though, that Apple, who will give you unlimited installs and lifetime updates of their App Store apps, is still somehow more evil than anything else on the entire planet combined.
I am not a developer - or at least the only code I have written has been for internal consumption - not that I don't have ideas - but have never put anything out there for sale - nor have I ever run a distribution business (though I worked for one - in a technical sales role) - but it would seem to me that Apple could pretty easily setup some sort of tiered model - 30% up to $50 - 20% for titles from $51 to $199 - and 10% for anything $200 an up maybe. Not sure how that compares to other distribution models. That is an interesting question, though, just what is the percentage that other distribution companies take - whether you are talking about Amazon or a Music label or even Best Buy etc - everyone wants their cut - and I would imagine that there is a wide range of percentages taken out there depending on the relative bargaining strength of each partner in any given transaction.
So I suppose - no matter how you feel about the 30% Apple cut - the fact that it is a public number that is not negotiable regardless of whether your product is $1 or $100 or $500 - could be a good thing. And I would imagine that except for very large companies, not needing to have your own servers and distribution mechanism and payment collection processing and perhaps even less $ spent on advertising - 30% might start to look good. on the other hand - if you have all that stuff yourself already - 30% likely sounds really steep.
Any word on upgrades?
I bought v9 from the Mac App Store last month, as I didn't expect a significant update so quickly after the July release. I'll be disappointed if support (including bug fixe releases) for v9 doesn't happen now that v10 is released.
You can buy cheap upgrades from Adobe Directly, though you'll loose your five mac install license and unlimited downloads from the App Store.
Knowing Adobe, the update wont be that substantial. I Moved from Photoshop 7 to CS3 and the list of new features was impressive at the time. CS3 to CS5.5 (technically 3 versions later) and I don't see anything different. Wait 4 or 5 years and then it'll be worth the upgrade.
I doubt you'll get an upgrade. Remember, this is Adobe we're talking about, who charged full prices for a point update of their Creative Suite (5.5). Just remember, though, that Apple, who will give you unlimited installs and lifetime updates of their App Store apps, is still somehow more evil than anything else on the entire planet combined.
Because customer satisfaction is evil. How dare they try and be fair and level headed regarding a customer's possessions!
Ah Adobe Premiere. For when Final Cut and Avid Media Composer aren't available without a day's journey.