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Best Buy airs TV ads promoting itself as a source for Apple products

US retailer Best Buy is running new TV ads promoting the chain and its "store within a store" Apple displays as the place to buy Macs, iPads and iPhones.

The new ads depict a sales associate demonstrating FaceTime on an iPad to a woman, who replies "that is so cool. I didn't know you guys had all the Apple products. My family is going to flip out."

The sales agent adds "I guess Santa better watch his back!"

The customer laughs, then answers, "Yep!" Followed by a scene showing Santa Claus adding gifts to the customer's Christmas tree before noticing a variety of Apple products already presented as gifts, including a MacBook Pro, A MacBook Air, an Apple TV and iPad and iPhones.

The lights come up and Santa turns to the woman, seated nearby, who picks up the glass of milk left for Santa and drinks it menacingly. "Game on, Santa," the titles read.

"All the hottest Apple gifts, and the professionals to help," a voiceover announces, as iPad, MacBook and iPhone are displayed. "At Best Buy."

The Best Buy logo is depicted with the tagline "Everything Apple. At Best Buy."

Apple pioneered the concept of store within a store marketing before entering the retail business itself ten years ago. It not only became a major retailer of electronics, but also introduced very attractive "Genius Bar" support services to help consumers feel comfortable with their purchases.



54 Comments

tallest skil 15 Years · 43086 comments

This title in no way reflects the content.

Or, rather, it alludes to WAY, WAY, WAY more than the content does.

Best Buy's saying neither "We make Apple products!" nor "We're the only place to get Apple products!"

mrmacintosh 14 Years · 12 comments

Everything this guy posts reads like an Apple PR statement.

filmantopia 15 Years · 85 comments

If you think Foxconn conditions are bad, check out the North Pole.

nobodyy 15 Years · 377 comments

Quote:
Originally Posted by Tallest Skil

This title in no way reflects the content.

Or, rather, it alludes to WAY, WAY, WAY more than the content does.

Best Buy's saying neither "We make Apple products!" nor "We're the only place to get Apple products!"

Yeah, it seems like they're just trying to say "We are a source of Apple products" not "the source". There are some people who don't realize you can get the majority of Apple's products at Best Buy, and since they can be a high driver of traffic, Best Buy wants to get those people to know to get them in their stores.

I thought the commercial was pretty funny, tbh.

linkgx1 14 Years · 732 comments

Apple pioneered the concept of store within a store

Wait. Bloomingdale's was avalible in 1860. Apple is over 100 years old?! OMG! Wait a sec, that totally means Gamecrazy WASN'T a store within Holywood Video. MIND TOTALY BLOWN.