Apple products join cash & clothes atop teens' Christmas wishlists
The latest data from Piper Jaffray, released on Monday, shows that Apple products have been gaining in popularity with teenagers over the last four years. The firm has been tracking teen trends closely for the last 11 years, with an annual poll of between 5,000 and 10,000 teens conducted each fall.
The latest data for fall 2011 shows that 3.4 percent of respondents want an iPhone for Christmas, 2.5 percent have asked for an iPad, 2.1 percent want some form of iPod, and 1.3 percent specifically want the iPod touch. Another 1.1 percent also said they want a Mac for Christmas, while 0.9 percent asked for some other form of an Apple product, such as an iTunes gift card.
In all, about 11 percent of teens specifically mentioned some form of Apple product at the top of their wish list, up from 7 percent in the fall of 2008. That growth has mostly come from the Mac and iOS devices, which 9 percent of teens this year said they want as a gift.
Putting Apple's numbers in perspective, just 0.3 percent of respondents mentioned Microsoft's Xbox 360 gaming console, while 0.4 percent said they want a Sony PlayStation 3. In fact, the only gifts that came out ahead of Apple were cash, with 22 percent, and clothes, at 15 percent.
Piper Jaffray's poll includes data collected from teenagers at a series of on-location surveys conducted at schools across the U.S. between Aug. 29 and Sept. 27, as well as an online survey.
The results of the survey match up with a previous poll revealed earlier this month by Nielsen, which found that among children ages 13 and up, 24 percent said they are interested in buying an iPad in the next six months. The iPhone and iPod touch were also among the top gifts for teens this year in that poll.
25 Comments
I wouldn't have expected iPod Touch sales to drop YoY.
I wouldn't have expected iPod Touch sales to drop YoY.
At this stage, I'm not surprised. First there's the saturation of the iPod market. Second is the expansion of the iPhone (HOW ARE ALL THESE PEOPLE AFFORDING DATA PLANS?!). Third, and I only mention this because someone else who wants to whine about it will, there's the lack of a hardware update this year.
At this stage, I'm not surprised. First there's the saturation of the iPod market. Second is the expansion of the iPhone (HOW ARE ALL THESE PEOPLE AFFORDING DATA PLANS?!). Third, and I only mention this because someone else who wants to whine about it will, there's the lack of a hardware update this year.
the ipod touch needs A5. that chip would've made it number 1 choice for teens.
I love apple's products. however i usually hate kids that can afford them (except de iPod). it's bad for apple's name.
This seems to contradict the Android blogs that insist Apple is losing its cool factor with the young and that those young are moving in droves to the Google platform. Or is that just an Android RDF?
This seems to contradict the Android blogs that insist Apple is losing its cool factor with the young and that those young are moving in droves to the Google platform. Or is that just an Android RDF?
As a regular surfer of Android blogs I have yet to see that...could you link me?