Both Foxconn and Sharp are already suppliers of Apple, but their new alliance has been viewed by industry insiders who spoke with DigiTimes as a way for the companies to secure more orders from Apple. Specifically, it is expected that Apple may be interested in using Sharp's technology to produce Indium Gallium Zinc Oxide (IGZO) panels for its forthcoming television.
It was announced on Tuesday that Foxconn has bought a 10 percent share in Sharp worth $808 million. The partnership aims to improve Sharp's LCD business, which has been a money losing operation.
Sharp is already a major supplier of Apple, and is said to have recently begun small-volume shipments of iPad Retina Displays to the company. And Foxconn is Apple's primary manufacturing partner, responsible for assembling devices like the iPhone, iPad and more.
According to DigiTimes, Foxconn has also been investing in LCD maker Chimei Innolux, but industry sources noted that Sharp has been replacing that company as a panel supplier for the iPad. The new partnership between Foxconn and Sharp is therefore seen as more beneficial to Foxconn than its preexisting arrangements with Chimei Innolux.
Officials with Sharp expect that the Foxconn deal will create more demand for products from its state-of-the-art LCD factory in Sakai, Japan, that first opened in 2009.
The new partnership will make Foxconn the single largest shareholder in Sharp, which is expected to see its biggest annual loss in the company's 99-year history. Those problems stem partially from the fact that revenues from HDTV panels have sunk, though new displays based on IGZO panels may help.
Apple is believed to be working on its own full-fledged television set. Rumors of an Apple television picked up last year, when it was revealed that late Apple co-founder Steve Jobs told biographer Walter Isaacson that he felt he had "cracked" the secret to a simple and elegant television set.
"It will have the simplest user interface you could imagine," he said. "I finally cracked it."
More recent reports have suggested that Apple has already begun to line up suppliers for the forthcoming device. One analyst claimed earlier this month that production is expected to begin in May or June ahead of a formal product launch in late 2012.
54 Comments
iTV announced with TV App Store, Apple TV continues to be sold along side it without an App Store (for people who cannot afford or do not want to buy an iTV now or currently).
So; the differentiators between the two products are: integration (complete all-in-one solution), hardware design (best looking TV around), simplicity (no boxes or cables, one simple remote) and an App Store. Of course the primary issue is not the go-to-market strategy (that's strategy is obvious). The issue is getting the TV Show content (movies are a bonus). This iTV product really needs a subscription model for TV Shows; this would allow Apple to subsidize the up-front cost of the TV and this would make it a hit and would in-turn make it a great target for developers, which would make it the product it needs to be. Definitely needs a dedicated hardware controller with buttons for gaming though. Apple will need to produce a games controller an an optional extra. (not an app)
Foxconn recently made some comments in the press. Among them was a claim that they had the advantage of being the designers, builders, packagers and shippers of mobile electronics, not simply a manufacturer. All a partner had to do was market the finished goods and FoxConn would handle all the rest. If FoxConn is buying into Sharp and expected to take half their LCD production it begs the question, at least in my mind, how much of the work Foxconn is doing on Apple TV, assuming it's not vaporware. The recent articles claim that Foxconn and not Apple themselves is buying up the product.
http://forums.appleinsider.com/showt...hreadid=147578.
Is Foxconn basically designing an Apple TV, or at least doing most of the ground work? Perhaps they're handling most everything and all Apple is doing is branding and marketing? Curious. . .
http://www.theregister.co.uk/2012/03...hone_division/
Is Foxconn basically designing an Apple TV, or at least doing most of the ground work?
Is that a serious question?
(If it is, the answer is "no").
If it doesn't have a Retina diplay who would want this?
A walled-in iTunes store TV @ $3,000 will need a display like no other in order to be a success. The content is too limiting for a high priced TV. That is why Roku is killing ATV.
Is that a serious question?
(If it is, the answer is "no").
And you know just what Foxconn's contribution is to this because...?