Katie Marsal
The ACCC believes the branding of the device as "iPad Wi-Fi + 4G" in Australia is misleading to consumers because the new iPad cannot access any 4G LTE networks in Australia. As a result, the commission is trying to have Apple rename the device.
But so far, the company has refused the ACCC's requests, according to The Sydney Morning Herald. Apple and the ACC took part in a mediation on Monday, but the two sides were not able to broker a deal during those discussions.
Because no deal was reached, there will be a hearing with Justice Mordecai Bromberg of the Federal Court in Melbourne. Though the two sides came to terms on other matters, the name of the new 4G-capable iPad remains a sticking point between Apple and the ACCC.
In March, the government watchdog group accused Apple of "misleading" customers into thinking its newest iPad runs at fast 4G LTE speeds in Australia, while LTE connectivity for the device is actually restricted to North America.
"The ACCC alleges that Apple's recent promotion of the 'new iPad with WiFi + 4G' is misleading because it represents to Australian consumers that the product 'iPad with WiFi + 4G' can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case," the ACCC said in a statement
Apple quickly complied with the ACCC by updating its online store in Australia with more prominent text informing consumers that the 4G version of the new iPad does not work with LTE networks in Australia. The company also sent out an e-mail to Australian customers offering them a full refund if they are unhappy with their new iPad.
But the device is still advertised in the Australian Apple store as a model featuring "Wi-Fi + 4G." The note accompanying the new iPad on the store states that while it connects to "very fast cellular networks," it is "not compatible with current Australian 4G LTE networks and WiMAX networks."
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90 Comments
how about " Wi-Fi + Australian LTE + NA 4G". where NA = North America...
NA also means "Not Applicable"
how about " Wi-Fi + Australian LTE + NA 4G". where NA = North America...
NA also means "Not Applicable"
Why not just WiFi + Cellular data?
I've always disliked the xG labels, they tend to just be confusing
This is the exact issue I asked when Apple moved the disclaimer from the bottom of the page to just below the capacity buttons. I was told ? by people here ? that 'WiFi + 4G' is a brand which makes it perfectly acceptable and not misleading, which sounds like BS since it's still the exact same issue the ACCC has as noted by this article.
Personally I think the ACCC are being a bunch of douches on this issue allowing a colloquial marketing term take precedence over an industry defined term but Apple doesn't seem to have much choice in the long run. It seems unlikely Apple will succeed in the long run.
Why not just WiFi + Cellular data?
Uh oh! Get ready for people to "educate" you on how it doesn't connect to 'cells' and how that's only used by ignorant Americans.
I have an idea that gets rid of these complex and confusing terminology based on technology people don't understand. It's ludicrous to use these terms for marketing.
Oddly, no one batted an eye when Verizon was advertising their CDMA2000 1x as part of the "Nation's largest 3G network" campaign. Technically they are correct but in comparison with AT&T they weren't any farther ahead (and perhaps far behind) in terms of comparable data rates as EDGE is is faster than 1x.
What I'd like to see is a change that represents the maximum theoretical throughput of the highest common technology That means that when I am connected to LTE at 73 Mbps it's being represented as the speed in an easily digestible way and if I'm connected to DC-HSDPA at 84 Mbps or HSPA+ at 160 Mbps I'll know which is actually faster, and not have the latter two say '3G' while the former say '4G'. That does no good to anyone.
Here in the US, words can mean whatever you want them to mean. I can probably get away with calling my two-tin-cans-and-a-string 4G. It looks like Australia takes their verbiage a little more seriously. I assume it would be fairly expensive for Apple to have to repackage everything without the 4G nomenclature.