Neil Hughes
Brian J. White of Topeka Capital Markets is at the Computex show in Taipei, Taiwan, this week, where he got a closer look at some of the next-generation lineup of computers based on Intel's thin-and-light Ultrabook specification. He didn't come away impressed.
"Our checks thus far indicate that the price points for the new releases will be well over the $699 price threshold that we deem necessary for this new category to be a big success," White wrote in a note to investors.
Shown off at Computex was a new Gigabyte-branded Ultrabook that has an 11-inch screen and a carbon fiber exterior. It will launch in July for a price point of between $999 and $1,299.
Acer and Asustek also showed off what White said are "attractive" Ultrabook models. Again, though, he believes price will be an issue for those notebooks looking to compete with Apple's MacBook Air.
"In our view, if consumers are not getting a significant discount for a Windows-based Ultrabook, they will simply opt for the best and pay $999 for Apple's... MacBook Air," he said.
Intel's Ultrabook specification was inspired by the success of Apple's MacBook Air, which relies entirely on solid-state storage and lacks an optical drive to offer both a super-thin design and long battery life. Apple is expected to soon update its MacBook Air lineup with Intel's latest-generation ultra-low voltage Ivy Bridge processors.
This week White also attended the Microsoft Forum 2012 keynote address at Computex, which focused on the launch of Windows 8 this October. In that presentation, Microsoft described Windows 8 as a "platform of ecosystems" rather than the "separate ecosystems" that are available under Windows 7.
"The look, feel and functionality of Windows 8 is certainly an upgrade from Windows 7 and should be a successful launch this October," White said. "However, we still believe the Apple digital grid (or ecosystem) remains the most closely integrated and intuitive in the world."
At the start of his trip, White received word from sources in Apple's supply chain that the company is gearing up for an "exciting" month of September. He sees Apple launching both its next-generation iPhone and a smaller, 7.85-inch iPad in that month.
In particular, White believes a so-called "iPad mini," featuring a smaller form factor and lower price, could be a big hit for Apple in the education market, where both institutions and students might be looking for a more portable and affordable iPad.
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45 Comments
There is an ultra book (i think dell) with an i5 and 13.3" in the best but ad this week for $799. I wouldn't buy it- but almost 40% less- that's a pretty significant discount. Not sure what the thread is talkin about. Windows PCs go on sale all the time (mainly due to necessity)- so one could get discounts easily. $799 isn't bad at all- if you HAD to go PC for whatever reason.
"iPad Mini" = iPod Touch. I've been saying that for a while.
Also, I placed an order for an Air for work late last week. I just got a notice from Apple today that shipping will be delayed until the 13th. Woo.
JB HiFi and Dick Smiths (discount electronics stores in Oz) display the Macs on one table and the PCs on a couple of others. My observations (FWTW) over a few visits lately is that people are not looking at the ultrabooks (which are discounted far more than the MBAs). I've only seen sales of the old fashioned PC crap for around $400 to $600 and couple of MBAs and a MBPro (the one I talked my sister into buying).
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Written on the best computer I've ever owned, a 13" MBA!
A lot of people are used to and like Windows, these people aren't as willing to take the dive into a OSX machine, especially if they have to sacrifice some of the apps they use daily.
IMHO the Wintel client base (consumer that is) is made up mostly of those wanting to pay as little as possible for what they perceive as a lot. Now Apple has such buying might on parts they simply can't be undercut on a specification matched product built to anywhere near the same standard. You've only got to look at the laptops in Best Buy or wherever and notice the specs on inexpensive machines ... intel i3s no less. Basically the days are over when Apple products are pricey when you actually look at what you are getting.