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Samsung denies rumors of price increase for Apple chip production - report

Contradicting reports out of the Far East are divided on whether Samsung has actually chosen to increase the price of mobile processors for Apple.

An unnamed Samsung official spoke with Seoul-based newspaper The Hankyoreh to deny earlier claims that the company had forced a 20 percent price hike on Apple, as noted by The Street on Wednesday. That disputes an earlier rumor published on Monday by Korean newspaper Chosun Ilbo.

The official reportedly claimed that Samsung's prices "are set at the beginning of the year and aren't changed easily."

The original, now-disputed report cited an unnamed person allegedly familiar with negotiations between the two companies. But Wednesday's report also does not feature a name or direct quote from the unknown Samsung official.

Whether or not Samsung has raised its prices on Apple, there is a growing rift between the two companies as they compete in the smartphone, computer and tablet spaces, to name a few. While Samsung and Apple are bitter rivals, Samsung is also one of Apple's largest suppliers.

Apple's custom-designed chips found on the iPhone, iPad, iPod touch and Apple TV are built by Samsung at its chip fabrication plant in Austin, Tex. There have been claims that Apple plans to move production away from Samsung to Taiwan Semiconductor Manufacturing Co., but so far Samsung remains the sole supplier of custom ARM-based processors for Apple's mobile devices.


Samsung's Austin, Texas Plant | Source: Samsung

Last week, yet another unsourced report claimed that Samsung was expecting to lose a portion of its future chip orders from Apple. It indicated that the Korean electronics company may put off construction of a new fabrication facility because of the expected decrease in orders.

If Samsung does in fact increase the price it charges Apple for building its mobile processors, the change is expected to reduce the company's overall margins by as much as 2 percentage points, Gene Munster of Piper Jaffray said earlier Wednesday. Munster also said he would not be surprised if a price increase from Samsung turned out to be true, "given the legal tension" between the two companies.

Apple's battle with Samsung has remained heated, even as Apple has reached licensing agreements with other handset makers, such as a newly announced deal with HTC. In comments publicized this week Shin Jong-kyun, the head of Samsung's mobile and IT division, indicated his company doesn't intend to negotiate a settlement with Apple "at all."

The terms of HTC's settlement with Apple are secret, but market watchers have suggested HTC is likely paying Apple between $6 and $8 for each phone it sells. The deal is predicted to pay $280 million to Apple in a year, an amount that Shaw Wu with Sterne Agee said will be "immaterial" to the iPhone maker, which is projected to secure $48 billion in net income in its fiscal year 2013.



34 Comments

rayz 19 Years · 814 comments

Did anyone really believe it was so easy to just jack prices on a signed contract?

indiekiduk 16 Years · 386 comments

stock manipulation so easy nowadays with unverified blogs

abeliefsystem 13 Years · 572 comments

Apple have probably increased their demand on the faster more expensive ones. So they could be paying 20% more per unit with no price increase.

lkrupp 19 Years · 10521 comments

Stuff like this is great. The iHater crowd is all stirred up over the alleged price increase. C|net crowd went wild cheering Samsung for sticking it to Apple same way they did when the rumor mill said Samsung was not going to supply displays anymore. Then next day, WHAM, rumor shot down by Samsung. It's worth the price of a soda and popcorn to watch this show, lawn chair all comfy.

suddenly newton 14 Years · 13819 comments

To which Samsung added, "but thanks for the idea."