Mikey Campbell
Just days after Apple released iOS 6.1.1, and five months after iOS 6 rolled out, the current generation mobile OS is accounting for over 83 percent of all web traffic in North America, says one ad network.
According to fresh data provided by ad network Chitika's analytics arm Chitika Insights, as of February, web impressions from devices running iOS 6 reached 83.1 percent of all iPhones, iPads and iPod touches in North America.
The new numbers represent a huge uptick in iOS device updates since the latest mobile operating system was launched in September of 2012. At the time, it was reported that iOS 6 was on 15 percent of compatible devices in just 24 hours. Follow-up reports noted the adoption rate ballooned to 60 percent after one month.
Breaking down Wednesday's data by device, users of Apple's iPhone are slightly ahead of the overall adoption rate curve, with 84.6 percent of devices running some version of iOS 6. As iOS 6.1.1 mainly affected the iPhone 4S, it's not surprising to see that share is higher than the average.
To quantify the study, Chitika Insights sampled 24-hours worth of ad impressions from millions of U.S. and Canadian iPhone, iPad, and iPod touch users observed through Feb. 12.
Andrew O'Hara
Marko Zivkovic
Wesley Hilliard
Christine McKee
Malcolm Owen
William Gallagher
20 Comments
That's insane, considering it was only released 3 months or so ago. Having most of your users on the latest OS is a massive advantage, as developers can feel safe taking advantage of the latest APIs and requiring recent OS versions for their apps, as they know the majority of users are on it. For Android, developers still have to make sure the app works perfectly on gingerbread, crippling it and making it impossible to really take advantage of any OS improvements since then.
Insane indeed!
3.1% on iOS 4.x or earlier and 9.3% on iOS 5.x. What shameful fragmentation¡
sorry, wrong thread.
3 months to get to 83%? Well, Android got to 30% in a year. That's close enough, right? /s