Apple's iTunes Music Store is already known to be one of the top contributors to the music industry's bottom line, but a new analysis pegs Apple is bolstering the digital music download market to the tune of about $3.4 billion, or 60 percent of digital revenues.
This week analyst Horace Dediu, writing for Asymco, parsed recent figures from the International Federation of the Phonographic Industry (IFPI), which represents 1,400 recording industry members across 66 countries. The IFPI reported total music revenues of $16.5 billion for 2012, marking the first growth in music revenues since 1999. Of that figure, $5.6 billion came from digital downloads.
Turning to Apple's iTunes revenues, Dediu estimates that, of the $13.5 billion Apple reported for iTunes revenues, the iTunes Music Store accounted for about $4.3 billion, of which $3.4 billion was paid to music labels. That would amount to roughly 22 percent of iTunes revenue.
Initially introduced as a means to provide easily accessible music for iPod owners, Apple's iTunes Music Store has grown into a juggernaut in the music industry. For years iTunes has been the number one music provider in the U.S., and the storefront reached a milestone in selling its 25 billionth song in early February.
Dediu estimates that iTunes music revenue is growing at about 10 percent, while App Store revenue is growing at around 50 percent. Video and other revenue, Dediu estimates, is growing at around 90 percent.
Historically, Apple has held that the App Store and iTunes Store operate at a break-even rate, as they have largely been just a value-add for Apple's high-margin hardware. Dediu points out, though, that given iTunes increasing revenues, Apple may be generating significant operating margins from software and other iTunes sales.
9 Comments
I recently read a quote that said: "In the beginning Digital was said to be killing music, it turns out that Digital actually saved music." I think it's much more accurate to say that Steve Jobs and then subsequently the iTunes Music Store saved music.
Now it is time to save the TV industry.
Yeah, god forbid that the buggy-and-whip makers that the one-size-fits-all cable and content companies represent would let Apple help them enter the 21 st century. Screw em- it'll be that much sweeter when they wake up one day to find half their customers gone.
Hello, TV industry. You listening? [I]"A billion here, a billion there, and pretty soon you're talking about real money."[/I] - Everett Dirksen, U.S. Senator (1951 - 1969)
[quote name="ElectroTech" url="/t/156202/apple-floats-global-music-downloads-to-the-tune-of-3-4-billion#post_2284828"]Now it is time to save the TV industry.[/quote] From what? They're not in need of saving.