The next few months may see Microsoft taking the fight for the smaller tablet market to Apple, firing back at the iPad mini with one or more similarly-sized devices running some form of Windows.
Microsoft's Surface tablet has so far seen underwhelming sales.
The confirmation came yesterday in the course of the conference call following Microsoft's earnings report. Outgoing chief financial officer Peter Klein tipped the fact that the company has its eye on the smaller tablet market.
"[W]e also are working closely with OEMs on a new suite of small touch devices powered by Windows," Klein said. "These devices will have competitive price points, partly enabled by our latest OEM offerings designed specifically for these smaller devices, and will be available in the coming months."
The "competitive price points" Klein refers to are the result of price cuts Microsoft has instituted in light of the faltering PC market and weak demand for the company's newest Windows 8 software. Some observers believe that part of the problem lies in the expensive nature of full-size touchscreen devices, and Microsoft is looking to encourage development of smaller, cheaper devices to grow market share.
That Microsoft has been planning for mid-size Windows 8 devices is no secret. News emerged late in March that the company had changed its hardware certification rules in order to allow devices with resolutions of 1024x768 pixels. Those smaller form factor devices will be missing some features â including Windows 8's "snap" multitasking ability â but they may then be able to better compete on price.
What is uncertain is whether Microsoft will be among the manufacturers rolling out Windows-based mini competitors. Klein specifically mentioned OEMs, but recent reports have the Redmond company working on its own 7-inch tablet. Such a device has been rumored since November, with some saying it could be tied in to the next generation of Microsoft's Xbox console.
70 Comments
Welcome to the cemetery of iPad killers ....
Re: "Those smaller form factor devices will be missing some features %u2014 including Windows 8's "snap" multitasking ability %u2014 but they may then be able to better compete on price. " But will the Surface mini UI have the "Start" button? I hear Windows 8.1 will get the "Start" button again.
I suggest a new price point of free. I believe this will drive the growth for which you're looking. New slogan: Clickity-clack, don't look back!
If every other tablet with "competitive pricing" has failed why should anyone believe that this steaming pile will have any different impact? Wasn't the Surface and Surface Pro supposed to have already killed off the iPad since with the Pro we were finally getting the "enterprise-ready" tablet? Also, are you going to be able to clickety-clack your Surface mini while dancing around like an idiot like you could with the original?
Because Microsoft's current strategies are working so well... /s