AppleInsider Staff
According to a report from ad network Chitika, the iPhone 5 accounted for just over three quarters of North American 4G Web traffic generated by phones released after July 2012, which translates to a 40 percent share when including all 4G-capable smartphones.
The study, conducted over the first two weeks of June, showed 4G-ready handsets accounted for 30 percent of all active smartphones in the U.S. and Canada. The remaining 70 percent consisted of "other smartphones," like 3G and 2G wireless models.
Chitika based the report on tens of millions of smartphone-based online ad impressions on its network from June 1 to June 13, 2013.
Further breaking down the numbers, the firm found 53 percent of ad impressions came from 4G smartphones released after July 2012. This includes Apple's iPhone 5, which was introduced in September of last year.
The LTE-equipped iPhone 5 snagged some 40 percent of total traffic from 4G handsets, and 76 percent of traffic from smartphones brought to market after July 2012.
Other notable 4G smartphones seen in the study include Samsung's Galaxy S4, HTC' s One LG's Nexus 4, and both BB10 BlackBerry devices.
The firm noted that the results show newer model 4G phones are driving more traffic than their predecessors, even counting the latter's advantage of being on the market for months. Still, there is room for growth as cellular technology advances, and telecoms slowly allot more spectrum to 4G.
Earlier on Friday, market research firm comScore released its own set of numbers, showing Apple's iPhone lineup to be the handset of choice for the U.S. market. Combined model sales grew to 39.2 percent in July 2013, a boost of 0.3 percent mont-ober-month.
Wesley Hilliard
Malcolm Owen
Christine McKee
Andrew Orr
William Gallagher
42 Comments
I guess all those Android users are just... using Wi-Fi, huh? Ah, wait, the generic Internet use charts say the same thing. :lol:
I'm not sure I understand the distinction between "4G" and "LTE'. Are they one and the same? If not, what are the differences. Thanks
I guess all those Android users are just... using Wi-Fi, huh?
Ah, wait, the generic Internet use charts say the same thing.
Something I've never understood about this whole thing. If Android is so dominant now, and Samsung is selling ten million S4s a minute, common sense says all these Android phones out there are just used for making phone calls and nothing else. These data points have been like this for a couple of years now, showing iOS completely dominating web use while Android just sits there. Either that or Samsung isn't selling as much as they say they are.
I wonder if this study can differentiate between web traffic from first-hand smartphone use, and web traffic funneled thru the smartphone used in a WiFi Hotspot/Personal Hotspot/Tethering context. My guess is that since the ad-impressions likely query the browser type and likely exclude non-smartphone versions of browsers, they are excluding 95% of my smartphone data usage. Because I obtain all my home computer internet via the hotspot function. This exclusion may be what Chitika desired, but may be mis-interpreted when telco's compare their own results to the Chitika conclusions.
There is obviously a rational explanation for this. Just like they claim to do with their internet browsers, Fandroids are spoofing their 4G signals, to make them appear as 2G Edge signals. So, these numbers are flawed and not reliable at all.