Kevin Bostic
Apple's MacBook Air is far and away the most popular notebook in its class, according to new data from NPD that shows the ultra portable holding more than half of the thin-and-light laptop market.
Market research firm NPD estimates that Apple's MacBook Air grabbed 56 percent of the U.S. thin-and-light notebook market in the first five months of 2013, according to CNet. The remainder of the market was split between assorted Ultrabook manufacturers.
NPD's figures don't yet take into account the release of Apple's newest MacBook Airs, which leverage Intel's new Haswell processors. The 2013 models were designed to maximize battery life, with an advertised 12 hours of juice in the case of the 13-inch model.
AppleInsider found the 11-inch MacBook Air to not only live up to Apple's claims, but surpass them by some measure.
Already a leader in the mobile computing sector, Apple has also been able to somewhat buck the trend that has seen the traditional computing segment in steep decline. One report from earlier this year estimated that Apple's Mac line generates more profit than the other top five PC makers combined.
William Gallagher
Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
30 Comments
Why would you buy any other ultra portable?
Doomed
But...but...but... iHaters and trolls say that the MBA is just generic PC parts in a "pretty" package? How can this be?? Oh wait... for a moment I thought they actually had a valid opinion... nevermind. My bad. *posted using my 2011 MBA, the best notebook I've ever used.
Apple's MacBook Air is far and away the most popular notebook in its class, according to new data from NPD that shows the ultra portable holding more than half of the thin-and-light laptop market.
Market research firm NPD estimates that Apple's MacBook Air grabbed 56 percent of the U.S. thin-and-light notebook market in the first five months of 2013, according to CNet. The remainder of the market was split between assorted Ultrabook manufacturers.
NPD's figures don't yet take into account the release of Apple's newest MacBook Airs, which leverage Intel's new Haswell processors. The 2013 models were designed to maximize battery life, with an advertised 12 hours of juice in the case of the 13-inch model.
AppleInsider found the 11-inch MacBook Air to not only live up to Apple's claims, but surpass them by some measure.
Already a leader in the mobile computing sector, Apple has also been able to somewhat buck the trend that has seen the traditional computing segment in steep decline. One report from earlier this year estimated that Apple's Mac line generates more profit than the other top five PC makers combined.
Uncle Fester just completed his big Whoop-de-doo conference and didn't even mention Haswell chips for the Surface Pro bun warmer. So, how far out can THAT be?
Apple's MacBook Air is far and away the most popular notebook in its class, according to new data from NPD that shows the ultra portable holding more than half of the thin-and-light laptop market.
THAT'S AMAZING !! It shows how terrible it is to have an OS that anyone can slap on a box of chips. There's just no way to make a decent profit. The same thing is going on in the Android phone and tablet market. Hardly a penny's profit for all the units sold. Even Samsung is losing money; 10s of billions dollars loss just announced.
It's just like with other categories of Apple devices that serves as the inspiration for every other cheap, ripoff on the market.
There is the one true original, in this case the Macbook Air, then there are all of the other inferior, crappy Macbook Air wannabes.
The funniest part is that the people who constantly bash and whine about Apple are probably the very same people that go out and buy these inferior products that try so hard to look like a Macbook Air. What a bunch of pathetic fools.