Lowest Prices Ever: 15" MacBook Pro Retina for $1,749 ($250 off); 13" MacBook Air for $974

Big box and online retailers are getting a jump start on their holiday promotional efforts this year, including a pair of AppleInsider sponsors who have knocked $250 off Apple's just announced 15-inch MacBook Pro Retinas and $180 off a high-end BTO config, respectively. Separately, Apple's 13-inch MacBook Air has been discounted to $974.

Update: Please note, these deals have ended. For current prices and coupon codes on Apple's MacBooks, see our live price guides updated daily: prices.appleinsider.com (also at the end of this article)

Late 2013 15" MacBook Pro with Retina for $1,750

B&H has slashed the the price of the new 2.0GHz 15" (8GB, 256GB) MacBook Pro with Retina display from $1,999.00 to $1,749.95 — the lowest price we've ever seen for this model, with a savings of $249.05. B&H also only charges sales tax on orders shipped to its home state of NY and offers AppleInsider readers exclusive pricing on new Mac+AppleCare bundles. When attaching a 3-year AppleCare protection plan (discounted to $244, normally $349) to this particular model, the final price comes out to $1,993.95 (how to add AppleCare) — a combined savings of $354.05.

The same treatment was given to the the new 2.3GHz 15" (16GB, 512GB) MacBook Pro with Retina display which was reduced from $2,599 to $2,349.99 ($2,593.99 with AppleCare) — a savings of $249 and $354, respectively.

Mid 2013 13" MacBook Air for $975

B&H also just discounted Apple's 13-inch MacBook Air (1.30GHz/4GB/128GB) to $974.99 ($1,154.98 with AppleCare). This too is the lowest price ever for this new notebook, a savings of $124.01 ($193.02). The retailer similarly cut the 13-inch MacBook Air (1.30GHz/4GB/256GB) by the same amount, bringing the cost down to $1,174.99 ($1,354.98).

High-end Late 2013 15" MacBook Pro with Retina for $2,617

Separately, MacMall for the next 72-hours is knocking $100 off a high-end 15-inch MacBook Pro with Retina display thats been configured with a 2.6GHz Quad-core Intel Core i7 processor, 16GB of RAM and a 512GB solid state flash drive. However, AppleInsider readers who use the links in this article or our ApplePriceGuides can apply Promo Code APPLEINSIDER01 to save an additional 3%, bringing the price down to $2,617.06 — a savings of $181.94 and similarly the lowest price we've ever seen for this model. MacMall also only charges sales tax in CA, NY, IL, WI, MN, CO, TN, NC and GA.

The same promo code works on dozens of MacBook Pro, MacBook Air and iMac configurations tracked daily in our price guides located at prices.appleinsider.com