Neil Hughes
Investment firm UBS heaped praise upon Apple on Wednesday, advising Wall Street to buy in on the strength of Chief Executive Tim Cook and his strategy to push the iOS platform "everywhere."
Analyst Steven Milunovich said in a note to investors, a copy of which was provided to AppleInsider, that Cook "thinks big," and that bodes well for the future of Apple. He cited comments made by the CEO in the company's most recent earnings call, in which he said the company has "a very large vision of what iOS can be."
During the call, Cook said he envisions iOS finding success in the pocket, car, workplace, home and gym. And it's expected by many, including Milunovich, that iOS will soon come to the wearable device market in the form of an anticipated "iWatch."
"Cook has called Apple a mega-ecosystem that has grown 10x stronger in the last few years," Milunovich wrote. "We call it the Applesphere."
He's particularly excited by the upcoming addition of Continuity to iOS 8 and OS X Yosemite, which will allow users to seamlessly transition between their Mac, iPhone and iPad throughout the day. Add in CarPlay for vehicles, Apple TV in the living room, and iBeacon in stores, and Milunovich sees the "Applesphere" becoming ubiquitous.
In addition to the rumored "iWatch" tracking fitness and health, the analyst also believes that Apple will introduce mobile payments, allowing iOS to assist in yet another facet of users' daily lives. In this respect, he believes Apple's focus on customer satisfaction and loyalty will help ensure that users who try out the company's omnipresent ecosystem will stay hooked.
"The upside to the story from here may be less as a tech company and more as a luxury consumer franchise or lifestyle brand," Milunovich said.
Last month, UBS upped its price target for shares of AAPL to $115, predicting that gross margins will continue to improve for the company heading into 2015. On Wednesday, Milunovich stood by that target, and recommended that investors "hang in" for this fall, when the company is expected to enter into a new and lucrative product cycle.
Malcolm Owen
William Gallagher
Charles Martin
Marko Zivkovic
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35 Comments
Come on institutionals. Lay in already. Once you start driving the price up, that will substantiate and confirm all the good news on Apple. There are plenty on the fence that will lay into at after you do, so you'll still get a nice rake when you pull out.
Thinking big. That would be putting skylon to the sky, having your own satellite network, making electric cars Apple style and putting liquid metal into it all, and perhaps even going to Mars. Haven't seen that.
Thinking big. That would be putting skylon to the sky, having your own satellite network, making electric cars Apple style and putting liquid metal into it all, and perhaps even going to Mars.
Haven't seen that.
Yes, Google is shooting the moon 24/7! What does it have to show for it? A group of devoted fanbots praising the company in the comments section of the Verge! And nothing but revenues from the same PC web ads its been relying on since it was founded.
Apple is building an ecosystem and platform. Google is introducing exciting new strategies every year that are abandoned and replaced the next year. Google doesn't even have a copycat Android tablet platform, just a stretched smartphone platform that nobody uses for anything but watching pirated videos. What an amazing lost opportunity! Google should have tried to be Microsoft. Instead it is trying to be Linux.
For the kids who didn't observe the 90s, Microsoft made money, Linux gave an idealistic minority a cute logo to ineffectually rally behind.
Cook is the Man !!
And we ain't see nutting' yet!