Daniel Eran Dilger
Apple's blockbuster sales of iPhone 6 are continuing to benefit from Apple Pay commercials produced by banks, merchants and card processors. The latest spot from Bank of America calls Apple Pay "the new, easy, secure, smart way to pay with a simple touch."
"Before she bought something for her husband... something for Buster... and a little something for herself, Nancy grabbed her iPhone 6 so she could pay with her Bank of America card using Apple Pay," the spot's voiceover states.
"The new, easy, secure, smart way to pay with a simple touch. That's the convenience of innovative connections. That's Bank of America."
The spot follows a series of television, newspaper, billboard, email and online ads by Chase, Citibank, Wells Fargo, Mastercard, promoting Apple's Touch ID fingerprint-secured, NFC point of payment service, which launched exclusive to iPhone 6 and iPhone 6 Plus.
This spring, Apple Watch will also enable iPhone 5, 5c and 5s users to make in store Apple Pay purchases after pairing their phone to the wrist-worn new device.
Massive free inter-promotion has yet to go global, competitors already terrified
The combination super-launch of Apple Watch, Apple Pay and iPhone 6 has terrified competitors.
Last September, PayPal launched a bizarre ad campaign right out of the gate that appeared to malign Apple's security, implying that customers couldn't trust Apple Pay.
More recently however, PayPal's payment processing subsidiary Braintree has installed prominent billboards promoting its support for handling Apple Pay transactions.
Apple Pay remains officially limited to the United States, but Apple is working to expand both its listings of domestic banks and merchants as it also works to set up international partners.
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75 Comments
You forgot to mention the the ad is based off the intro for "Get Smart".
Great. In Europe bank(s) are promoting chip creditcards now that support nfc and secure payments with one wave. That seems hard to beat even for Apple.
Sweet article! And this was an excellent reminder... http://appleinsider.com/articles/14/09/16/apples-new-watch-apple-pay-and-iphone-6-met-with-nervous-mocking-by-competitors.
[quote name="knowitall" url="/t/184147/bank-of-america-promotes-iphone-6-in-new-tv-ads-for-apple-pay#post_2657259"]Great. In Europe bank(s) are promoting chip creditcards now that support nfc and secure payments with one wave. That seems hard to beat even for Apple.[/quote]Chip'n wave are obviously less secure and they also have a rather restrictive upper $ limit, no?
Great.
In Europe bank(s) are promoting chip creditcards now that support nfc and secure payments with one wave. That seems hard to beat even for Apple.
Apple Pay is even more secure than chip credit cards.
In fact, the contents of the chip can be read straight from your card at a distance by hackers, allowing them to steal your ID and card. This is why you have to get RFID shielding wallets to protect your cards from being read.
Also, since anyone can use your chip credit card after stealing it, it isn't as secure as Apply Pay which requires your fingerprint.
Once Apple Pay gets a foothold in Europe, it will take over Europe. Easily.