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Google to buy Softcard, take on Apple Pay in new agreement with U.S. carriers

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Search giant Google is reportedly doubling down on its mobile payments strategy, agreeing on a new deal with major U.S. wireless providers to pre-install the Google Wallet app on Android handsets while acquiring the technology behind Softcard from those same carriers.

Google was first linked to a Softcard acquisition last month, with a price tag then pegged at a deeply-discounted rate below $100 million. The Softcard purchase, as well as the new distribution agreement that will see Google Wallet installed on Android phones from AT&T, T-Mobile, and Verizon Wireless, was first reported by Re/code.

"Softcard has completed a deal with Google to bring together leading technologies to advance mobile wallets," Softcard said in a blog post announcing the agreement. "Google has acquired Softcard technology and capabilities to power the next generation of mobile payments."

"Under this relationship, the Google Wallet app, including the tap and pay functionality, will come pre-installed on Android phones (running KitKat or higher) sold by these carriers in the US later this year," Google said in its own statement. "We're also acquiring some exciting technology and intellectual property from Softcard to make Google Wallet better."

Softcard works via NFC technology, but does not sport the same tokenized backend infrastructure of Apple Pay. Instead, credit card data is stored on a user's SIM card and transmitted to a POS terminal for processing.

The Google deal marks the second major mobile payments acquisition in the last two weeks. Samsung acquired startup LoopPay last Wednesday to bolster its own rumored "Samsung Pay" offering.



116 Comments

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telliott5 11 Years · 5 comments

"credit card data is stored on a user's SIM card" - yeah, that sounds safe /s

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gatorguy 13 Years · 24638 comments

At least Android phones should be able to go back to using the same general type of secure element as Apple does if they wish. The carriers are unlikely to continue blocking the chip as they did on the older Nexus phones. I guess a rising tide really does lift all ships. it got the carriers off their butts with mobile payments.

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svguy 9 Years · 2 comments

>> Softcard works via NFC technology, but does not sport the same tokenized backend infrastructure of Apple Pay. This is incorrect. They both tokenize in essentially the same manner. >> Instead, credit card data is stored on a user's SIM card and transmitted to a POS terminal for processing. Again incorrect. They both transmit tokens to the POS.

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xixo 10 Years · 451 comments

"Google has acquired Softcard technology and capabilities to power the [I][B]previous[/B][/I] generation of mobile payments." FTFY Without tokenization, it's a Hail Mary pass into the bleachers. Not that Wall Street analysts would notice.

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adrayven 12 Years · 460 comments

I can see Android phones being stolen just for CC data on sim cards now.. ack