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After Samsung poked fun at Apple's iPhone 6 for the so-called "bendgate" controversy, the South Korean electronics maker is now in the midst of its own public relations crisis, and has been forced to respond to a video showing its new Galaxy S6 Edge bending and breaking.
In a post to the company's official blog, Samsung said that all of its devices go through "high-quality validation tests" before they are shipped to consumers. The tests include dropping, bending, and breakage of the device.
"We are confident that all our smartphones are not bendable under daily usage," the company said in a statement.
Samsung also included its own video demonstrating a three-point bend test on both the newly released Galaxy S6 and Galaxy S6 Edge. The statement and video are in response to findings from SquareTrade publicized last week, in which the company found that the Galaxy S6 Edge is susceptible to bending — and shattering — under 110 pounds of pressure.
The iPhone 6 Plus was also found to bend under that same amount of pressure, but unlike the Galaxy S6 Edge, Apple' 5.5-inch phone did not shatter.
But Samsung feels the tests conducted by SquareTrade were not fair, as the company said 110 pounds of pressure "rarely occurs under normal circumstances." Samsung also said that the test conducted by SquareTrade "does not show the strength of the back side."
Samsung said it will deliver its statement to SquareTrade, and will ask them to conduct the stress test again to target both the front and back sides of the device.
The efforts to get its own "bendgate" controversy under control come after Samsung itself ran an ad campaign last year, in which it showed its Galaxy Note 4 handset surviving a series of bend tests. That commercial ended with the tag "The Galaxy NOte 4 is big, thin and light but strong."
Hit by the initial "bendgate" claims last fall, Apple allowed members the press to take a rare tour of an iPhone test facility to address the issue. There, journalists were shown the normally off-limits "torture test" building where Apple's devices are exposed to a battery of durability assessments.