Apple releases a new video hyping up the new MacBook Pro lineup

For the third day in a row, Apple has released an Apple Event-style video, this time for its newly announced MacBook Pro lineup.

Like videos earlier in the week, the new MacBook Pro video is fronted by Apple's Senior Vice President of Hardware Engineering, John Ternus. CEO Tim Cook hasn't made an appearance in this video, either.

As expected, a portion of the video goes toward promoting Apple Intelligence. However, much of the video is spent talking about the spec bumps of Apple's pro-level MacBook.

The video ends with an animated short depicting a powerlifter sporting an M4 shirt, deadlifting an impressive amount of weight — and then taking it several steps further.

The brand-new M4 MacBook Pro comes in two sizes— a 14-inch and a 16-inch. The base M4 14-inch MacBook Pro is available starting at $1,599, and the base M4 Pro 14-inch MacBook Pro starts at $1,999. The base souped-up M4 Max 14-inch MacBook Pro is priced at $3,199.

If you want to go larger, the base M4 Pro 16-inch MacBook Pro starts at $2,499, and the base M4 Max 16-inch MacBook Pro starts at $3,499.

Preorders open on Wednesday, with the first models expected to ship out on November 8. However, those ship dates will likely slip if there is significant interest.

On Monday, Apple released a video for its newly launched 24-inch iMac, which now sports M4. On Tuesday, it did the same for the tinier, mightier M4 Mac mini.

The MacBook Pro announcement video marks the third time that Apple would release an Apple Event-style video without fully committing to a full-length event, and likely will release a third video alongside Wednesday's hardware release. It is possible that Apple is testing out a new format for non-iPhone releases, which would be yet another change in how Apple announces products.

In 2020, Apple began pre-recording its Apple Events as the global pandemic prevented the company from holding live, in-person events. Apple has stuck with this format since, and its likely Apple may choose to pare down its events further for smaller hardware releases, opting to promote "announcement weeks" instead of hour-long events.