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Apple posts new M4 iMac announcement video, confirms more products coming

A new iMac announcement video ushers in Apple's newest desktop computer— but also confirms that two more products will drop this week.

The video clocks in at just over 10 minutes long and features all the polish of a full-featured Apple Event. However, this time, the video is headed up by Apple's Senior Vice President of Hardware Engineering, John Ternus, rather than CEO Tim Cook.

As expected, the video spends a substantial amount of time talking about Apple Intelligence, Apple's suite of AI-powered features designed to streamline users' experiences with Apple products. Fitting, as Apple Intelligence has just arrived on Mac with the new macOS Sequoia 15.1 update.

The rest of the video talks about the new 24-inch iMac, which Apple has made available for preorder on Monday. The earliest shipping date for the M4 iMac appears to be November 8, though it is possible these dates will slip if there is enough interest.

The video finishes with Ternus stating that there will be another Mac announcement on Tuesday.



15 Comments

ApplePoor 306 comments · 5 Years

Perhaps another "just a chip" marginal update will be presented tomorrow. No wonder there is no big event. These "updates" could have been done with a few sentence E-Mail.

anonymouse 6976 comments · 15 Years

The video finishes with Ternus stating that there will be another Mac announcement on Tuesday. 

I believe he also said at the beginning of the video that there would be 3 "product" announcements this week, so Tuesday, and ... Wednesday?

Toortog 69 comments · 2 Years

What a way to start the big Apple week of announcements with a chip update to a boring iMac.   Hey release a 30+" iMac and then you'll have something to talk about.  So Apple you going to make everyone wait all week for the new form factor Mac Mini, it the only thing expected to come that isn't just a chip update.  

netrox 1510 comments · 12 Years

iMac base models are now 16GB RAM obviously due to AI requiring more RAM and it's about time. 

Can't wait to hear about Mac mini and notebooks. 

pazi 9 comments · 12 Years

For the 2.1x increase of M4 vs M1, they compared an M4 with 32 Gb RAM to an M1 with 16 Gb RAM. Sad.