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Apple's Beats Music relaunch might hurt Spotify more than others, data suggests

Swedish music streamer Spotify has more to lose from Apple's anticipated Beats Music revamp than its competition, according to new usage data, as iOS accounts for a majority of Spotify's active users.




Nearly 11 percent of iOS device owners in the U.S. use Spotify on a weekly basis, data published by The Information shows. On Android, that number falls to just 7 percent.

The disparity "reflects the reality that Apple users have more money to spend on a subscription service," the publication noted. In contrast, Android ruled the roost for Amazon Music, iHeartRadio, and Pandora.

Beats Music is by far the smallest streaming service for now, seeing use on less than one percent of devices, no matter the platform. That is expected to change —primarily at Spotify's expense —once Apple unveils the new version, which will likely be tied more closely to iOS, much like iTunes Radio.

Many believe that the revamped service will bow at Apple's upcoming developers conference next month, but that may not be the case. A report earlier Tuesday suggested that the company was having difficulty securing the necessary licenses, though sources did concede that there is still time for Apple to strike the deals.

"If any company can pull it off, [Apple] can," according to one insider.