AppleInsider Staff
Apple raised prices in a number of overseas markets on Tuesday, a move precipitated by the U.S. dollar's continued rebound and designed to minimize the effect of foreign exchange headwinds.
Prices in France, Germany, Ireland, Italy, and other European Union nations increased by as much as €600 ($669). Canadian consumers will see prices rise up to CA$400 ($327), depending on the product in question.
Buyers of the high-end Mac Pro will feel the brunt of the price hikes, though entry-level products have also been affected. The base Mac Mini has jumped by €50 to €569, for instance.
Tuesday's moves come just over two months after the last round of increases, and on the same day that Apple cut prices on its iMac with Retina 5K display.
In January, Apple raised minimum App Store prices to CA$1.19 in Canada, £0.79 ($1.23) in the UK, and €0.99 in the EU. Those changes were designed to counter foreign exchange swings as well as localized value-added tax charges.
Christine McKee
Malcolm Owen
Sponsored Content
Amber Neely
30 Comments
Damn. I was planning on getting a MacBook Pro last week when the rumors of a new one came out. So to my surprise, the rumor was right. Then the price increase. :devil:
Stupid, unfriendly move. People in Europe are already spending way more than US customers on Macs and to make an increase like this is just not very cool.
Damn.
I was planning on getting a MacBook Pro last week when the rumors of a new one came out. So to my surprise, the rumor was right. Then the price increase.
Fig you look around at secondary vendors there might be old ones at clearance prices. Probably someone has inventory rather than just BTO... got any college bookstores near you that will sell to the public? They'd almost have to have stock.
You keep associating the Euro currency with the European Union: "and other European Union nations increased by as much as %u20AC600" "%u20AC0.99 in the EU" The UK, Poland, Sweden, Czech Republic, Hungary, Romania, Bulgaria etc are all in the EU, but do not use the Euro. (to some extents some of their currencies follow the Euro - in certain circumstances, but certainly not all of them nor all circumstances). Additionally Apple has an online store in Montenegro, which is one of the places unilaterally using the Euro, although not part of the EU. The phrase you are looking for is not 'European Union'/'EU' but rather 'Eurozone'.
Since mid-April the Euro has strengthened vs the Dollar, and in fact it's roughly on a par with its value in January. So this is a bit unsubstantiated. The value of Sterling has strengthened slightly since January vs the Euro, so hopefully Apple won't decide to bump UK prices too.