Apple hikes international prices in response to fluctuating exchange rates
Roger Fingas
In reaction to the strength of the U.S. dollar, Apple has the raised prices at a number of its international online stores, including prices in Australia, Canada, New Zealand, France, Denmark, Sweden, Finland, and Portugal.
At the Canadian online store, for instance, MacRumors notes that the starting price of an unlocked iPhone 6 has risen from $749 CAD to $839. The Thunderbolt Display has jumped from $999 to $1,199, and a 15-inch Retina MacBook Pro now starts at $2,449 instead of $2,099.
In France, a 15-inch MacBook Pro has been pushed from €1,999 to €2,249.
Apple periodically adjusts prices up or down outside the US in response to currency fluctuations. Last year it briefly halted online sales in Russia entirely, after the ruble plummeted and the company waited for values to settle. When the Russian online store returned, some products were up to 35 percent more expensive.
The latest hikes are reported to have taken effect yesterday, even as Apple slashed the US price of an Apple TV from $99 to $69. That however was likely a reaction to competition from devices like the Google Chromecast and the Roku 3, both of which are significantly less than $99.
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