Roger Fingas
In reaction to the strength of the U.S. dollar, Apple has the raised prices at a number of its international online stores, including prices in Australia, Canada, New Zealand, France, Denmark, Sweden, Finland, and Portugal.
At the Canadian online store, for instance, MacRumors notes that the starting price of an unlocked iPhone 6 has risen from $749 CAD to $839. The Thunderbolt Display has jumped from $999 to $1,199, and a 15-inch Retina MacBook Pro now starts at $2,449 instead of $2,099.
In France, a 15-inch MacBook Pro has been pushed from €1,999 to €2,249.
Apple periodically adjusts prices up or down outside the US in response to currency fluctuations. Last year it briefly halted online sales in Russia entirely, after the ruble plummeted and the company waited for values to settle. When the Russian online store returned, some products were up to 35 percent more expensive.
The latest hikes are reported to have taken effect yesterday, even as Apple slashed the US price of an Apple TV from $99 to $69. That however was likely a reaction to competition from devices like the Google Chromecast and the Roku 3, both of which are significantly less than $99.
Christine McKee
Malcolm Owen
Sponsored Content
Amber Neely
53 Comments
Thanks Obama!
[quote name="RichL" url="/t/185166/apple-hikes-international-prices-in-response-to-fluctuating-exchange-rates#post_2689562"]Thanks Obama![/quote] ???? Remember to also "thank" Janet Yellin and Congress.
Good!
If somebody lives in a country where their local currency has weakened significantly compared to the US dollar, then the prices of certain Apple products should obviously be set higher to compensate for the imbalance. This is only natural.
Yeah thanks Obama for keeping the US economy strong (unemployment 5.5%) while the rest of world's economy is weak (Europe unemployment 11.2%), thereby strengthening the US dollar.
Thanks Obama!
Absolutely terrible that he has improved the US Economy, causing the US$ to appreciate. Not sure why he is responsible for the problems affecting the economies of Europe and Australia.