Apple Pay support will expand to include 'private label' retail store cards

Apple on Monday is expected to announce that its Apple Pay mobile wallet will begin accepting retail store cards, allowing consumers to benefit from special offers and discounts at certain locations.

Details on the expansion for Apple Pay were revealed by unnamed sources to The Wall Street Journal, which reported that the announcement will be made as part of Apple's Worldwide Developers Conference keynote.

To date, Apple Pay has supported select credit and debit cards. But so-called "private label cards" have not yet been accepted as part of Apple Pay.

Store cards can only be used at specific merchants, and come with special benefits for cardholders.

Monday's report claimed that "a series of changes to Apple Pay" will be unveiled at WWDC. What other changes the company may have in store were not detailed.

Apple Pay is currently available on the iPhone 6, iPhone 6 Plus and Apple Watch.

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6 Comments

4fx

said about 8 years ago

Even more than adding Discover, this is what I'm looking forward to as it will mean I can reduce the number of cards in my wallet dramatically. I'm hoping to get to a point where I only carry my Visa (as a backup if Apple Pay isn't accepted) and two debit cards, with Apple Pay used for everything else. The only thing that I wish they would add, especially if this comes to fruition, is location aware card selection, rather than having to manually select a secondary card at a particular store. That would make Apple Pay significantly more convenient than it already is.

robin huber

said about 8 years ago

Still having trouble at Home Depot. Used the live checkout clerk because self check out doesn't to ApplePay. Checker said, yes, we take ApplePay, but we couldn't get the terminal to take it using either the watch or phone.

gatorguy

said about 8 years ago

With other platforms also beginning to offer their versions of mobile payments, and making sure the word gets out about it, it will help hasten the investment retailers are willing to make to enable it. Rising tide and all that.

konqerror

said about 8 years ago

Quote:

Originally Posted by Robin Huber

They broke it when they enabled contact chip. The screen now says something like "swipe tap or insert card", so contactless is supposed to work, eventually.