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Apple shares four new 'Shot on iPhone 6' videos to World Gallery

Continuing its camera-focused iPhone 6 ad campaign, Apple added four new user films to the "Shot on iPhone 6" webpage on Monday, highlighting the handset's ability to capture stunning high contrast images.

Like the first films posted to Apple's World Gallery earlier in June, today's clips run about 15 seconds each and feature iPhone 6 capabilities like 240fps slow-motion video capture and class-leading low-light performance.

One of the more entrancing videos was shot by Herbert S., who captured what appears to be an undulating flock of birds or bats at dusk. A super smooth time lapse clip from Trond K. shows foreboding clouds march over snow-covered mountains, while Andy H. framed a slo-mo video of skateboarders' shadows against a concrete backdrop.

As with past Apple promo videos, each clip is accompanied by its own backing track, in many cases soothing low-key tunes such as "Animal" by The Acid and "Murakami" by Made In Heights.

While many photos and video on Apple's World Gallery were shot without external equipment, those that did use aftermarket hardware are denoted in commercial notes or Apple's website. In the case of Apple's iPhone 6 films, a small "For films, Apple tags on "Additional equipment used" at the end of the ad.