AppleInsider Staff
Continuing its camera-focused iPhone 6 ad campaign, Apple added four new user films to the "Shot on iPhone 6" webpage on Monday, highlighting the handset's ability to capture stunning high contrast images.
Like the first films posted to Apple's World Gallery earlier in June, today's clips run about 15 seconds each and feature iPhone 6 capabilities like 240fps slow-motion video capture and class-leading low-light performance.
One of the more entrancing videos was shot by Herbert S., who captured what appears to be an undulating flock of birds or bats at dusk. A super smooth time lapse clip from Trond K. shows foreboding clouds march over snow-covered mountains, while Andy H. framed a slo-mo video of skateboarders' shadows against a concrete backdrop.
As with past Apple promo videos, each clip is accompanied by its own backing track, in many cases soothing low-key tunes such as "Animal" by The Acid and "Murakami" by Made In Heights.
While many photos and video on Apple's World Gallery were shot without external equipment, those that did use aftermarket hardware are denoted in commercial notes or Apple's website. In the case of Apple's iPhone 6 films, a small "For films, Apple tags on "Additional equipment used" at the end of the ad.
Malcolm Owen
Christine McKee
Mike Wuerthele
Andrew O'Hara
William Gallagher
15 Comments
Pretty cool videos.
I always like Apple’s advertising because they concentrate on what their products can do for you, how their products can make your life a bit easier. They typically don’t say anything about competitors, and they don’t trumpet technical specs like they are some touchstone for making a buying decision.
I always like Apple’s advertising because they .....typically don’t say anything about competitors...
Yeah, like in 'I am a Mac & I am a PC' advertisement - nothing about the competition.
Or in 1984 - nothing about IBM.
I also like this about Apple. ;)
Yeah, like in 'I am a Mac & I am a PC' advertisement - nothing about the competition.
Or in 1984 - nothing about IBM.
I also like this about Apple. ;)
That was long ago anyways. Apple is not focusing on completion in their ads anymore, needless to say about bashing.
I wonder how many customers Samsung has lost overnight by releasing their "sheep" commercial. At least this brand does not exists for me anymore (not just phones but TVs, appliances, and everything else they produce)
Shouldn't it be "shot with iPhone," instead of "on"? But I like "filmed with iPhone" better.