Apple unveils streamlined iTunes Connect screenshot upload process

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Making good on a promise from this year's Worldwide Developers Conference in June, Apple on Monday rolled out a new iTunes Connect feature that streamlines screenshot and app preview uploading for developers marketing software across multiple device types.

Dubbed screenshot simplification at WWDC, the new feature baked directly into the redesigned iTunes Connect content management tool allows developers to quickly upload a batch of screenshots and share those images across multiple App Store assets.

As noted in the WWDC presentation, Apple affords developers five screenshots per device, per screen size. Accounting for multiple iPhone, iPad and Apple Watch screen sizes, as well as localization in 28 languages, iTunes Connect supports up to 980 different images.

With simplified screenshots, developers upload one set of images per device family, such as iPhone, which are shared as screenshot assets for both 4.7- and 5.5-inch screen sizes. Screenshot settings can be tweaked in a new Media Manager section, which also lets developers upload custom images for smaller or larger screens, different languages and devices. This latter consideration is convenient for apps whose user interface changes based on screen size.

As the crown jewel in Apple's services business, the various App Stores and their supporting apparatus like iTunes Connect are crucial to ongoing success. During a recnt investors conference call, Apple CEO Tim Cook expects the company's services business alone will be the size of a Fortune 100 company by 2017.

The last major iTunes Connect feature addition came in March with opt-in weekly App Analytics updates via email. A subsequent update to the iTunes Connect iOS app introduced unit sales and proceeds metrics to the Trends analytics tool.

Developers can access the simplified screenshot tool in the latest version of iTunes Connect.