Newly launched iPhone 7 lineup already tracked at 3.6% of all Apple handsets in use

After just a few weeks on the market, Apple's new flagship iPhone 7 series is already more popular than the iPhone SE, and is on the cusp of overtaking the iPhone 4 and 4s lineup, new data reveals.

Localytics tracked iPhone usage rates two weeks after the debut of the iPhone 7, and its data places the iPhone 7 and iPhone 7 Plus at a 3.6 percent share of all Apple handsets in use. That's enough to put it ahead of the iPhone SE, which was tracked at a 2.6 percent share.

As orders are filled and adoption grows, the iPhone 7 will quickly overtake the iPhone 4 and iPhone 4s, which collectively account for 3.7 percent of iPhones in use.

It will take some more time for the iPhone 7 lineup to surpass the iPhone 5 and iPhone 5s, which still account for an estimated 24.4 percent of active iPhones in the wild. Just beyond that is the year-old iPhone 6s lineup, estimated to account for 27.5 percent.

Apple's leader remains the iPhone 6, which Localytics says represents 38.3 percent of all iPhones in active use.

Unlike in years past, Apple this year did not disclose launch sales for the iPhone 7, stating that sales are limited by the company's ability to produce handsets, not consumer demand. Launch sales for the iPhone 7 will be included in Apple's September quarterly earnings report, which will be disclosed on Thursday, Oct. 27, though sales of specific models are not revealed.

11 Comments

NY1822 620 comments · 8 Years

About 8 years ago

Massive upgrade cycle ahead with 38.3% using Iphone 6....and with the top 3 reasons people upgraded to the 7 being 1)Longer Battery Life, 2)waterproof, 3) camera quality (according to B of A Merrill Lynch), should prove well for shareholders as carrier deals are back.

wizard69 13358 comments · 21 Years

So much for the idiots demanding a new design. Some it seems want to judge a book by its cover. These days when all cell phones are basically a slab of glass, it is what is inside that counts and in this regard we got a big and compelling update.

libertyandfree 189 comments · 11 Years

sog35 said:

Massive iPhone 7 sales potential.

66% of the user base are on phones older than 2 years

You are incorrect since iPhone 6 is 2 years old (not three) so iphones in use that are 2 years old and younger is 3.6%+38.3%+27.5%=69.4% so potential upgrade is the remaining 30.6%. But a large chunk of these users will not upgrade until their iphone dies, a know a lot of people in this category - they have no interest or need for newest tech - if it still works (and is paid for) why replace it.