@AppleSupport picks up Twitter award for customer service

Twitter on Thursday handed Apple's official support account a Gold #Customer prize, coming as part of the first annual Twitter Awards, meant to recognize the social network's advertising partners.

Twitter noted that @AppleSupport — used to address customer complaints, and post tips — has already garnered over 150,000 likes and retweets since launching in March. The account is said to rank first among support accounts for average engagements, as well as average engagements for followers. Currently it has over 524,000 followers in all.

Let your fingers do the talking. Use the Digital Touch menu to view all available gestures, then try each one. pic.twitter.com/3l8HlphX2H
— Apple Support (@AppleSupport) November 8, 2016

While Apple offers phone, chat, and email support, Twitter can potentially be a faster way of reaching the company for basic issues. @AppleSupport can respond within minutes during its normal operating hours.

The medium may also put pressure on Apple, since by their nature most support tweets "call out" the company for any problems. Only direct message exchanges are private.

5 Comments

lkrupp 10521 comments · 19 Years

About 8 years ago

Does Microsoft, Samsung, HTC, or Google have a customer service presence on Twitter?

lmagoo 49 comments · 9 Years

Apple Customer Service is a huge reason why I am still an Apple customer. You actually get to speak with a person whose native language is actually English...what a concept...in the MS/Windows daze...you get to speak with folks from India and Philippines who have zero clue about your concern ...they are struggling with English instead of trying to help you ( and I struggle to understand them)...you get a Apple CS person in a hurry and your challenge is dealt with pronto!!

sirlance99 1301 comments · 11 Years

lkrupp said:

Does Microsoft, Samsung, HTC, or Google have a customer service presence on Twitter?

Yes

lmagoo said:

Apple Customer Service is a huge reason why I am still an Apple customer. You actually get to speak with a person whose native language is actually English...what a concept...in the MS/Windows daze...you get to speak with folks from India and Philippines who have zero clue about your concern ...they are struggling with English instead of trying to help you ( and I struggle to understand them)...you get a Apple CS person in a hurry and your challenge is dealt with pronto!!

Although I highly agree with you, I had a fantastic experience with Microsoft just the other day. I had a couple of Gen 1 Xbox Once controllers that had drifting issues. So these were over a couple of years old already. Took them into the Microsoft store and they replaced them with new updated controllers with no problem at all. Didn't even check to see if they did. Just did it. I was amazed and it saved me over $150+ in buying new ones. But as with everything in life. YMMV. Apple has always been great for me but I do know people that don't have great experiences with Apple as well just like every company.