Mike Wuerthele
The latest in Apple's advertising campaign for the iPhone 7 and iOS 10 brings Apple's "stickers" feature into the real world in a playful and colorful manner.
The feature starts simply, with a single sticker applied to an seemingly unwilling recipient, who responds in kind with a "thumbs down" retaliatory application. The video escalates through a diner and a sticker fight, and ends on a quieter note with an interaction between two people.
Apple has consolidated the stickers from the ad on a special App Store landing page.
The ad is a diversion from the recent iPad-centric pieces at a minute long, rather than the 15-second vignettes from the other campaign.
The iMessage sticker feature was first revealed with the iOS 10 debut at the 2016 WWDC. The ability to attach the embellishments to a message officially launched with the release of iOS 10 alongside the iPhone 7 and iPhone 7 Plus.
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Wesley Hilliard
AppleInsider Staff
Andrew Orr
Amber Neely
William Gallagher
19 Comments
iMessages Stickers are to Snap Chat what Ping was to Facebook!
This is the worst ad I've seen from Apple. :-p
I have been thinking about a way to pitch an idea to an advertising agency about branding using iMessage stickers. I most definitely will be adding a link to this commercial to my pitch. Thanks, Apple! Well timed!!
this is clearly targeted for a demographic that id hazard a guess excludes the majority of users here. so if you dont look like one of the kids in the ad (or dont give a crap about stickers), dont get upset that you dont like it. the beauty of a smartphone is its not all things to all people.