Apple's new 'Sticker Fight' ad for iPhone 7 emphasizes iMessage feature
The latest in Apple's advertising campaign for the iPhone 7 and iOS 10 brings Apple's "stickers" feature into the real world in a playful and colorful manner.
The feature starts simply, with a single sticker applied to an seemingly unwilling recipient, who responds in kind with a "thumbs down" retaliatory application. The video escalates through a diner and a sticker fight, and ends on a quieter note with an interaction between two people.
Apple has consolidated the stickers from the ad on a special App Store landing page.
The ad is a diversion from the recent iPad-centric pieces at a minute long, rather than the 15-second vignettes from the other campaign.