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The first trailer for the Apple Music-Exclusive documentary on Bad Boy Records — "Can't Stop, Won't Stop" has been released.
The film is centered around record label Bad Boy's owner Sean "Puff Daddy" Combs, the rise of the label during the '90s, and efforts to put together 20th-anniversary shows in 2016. The documentary includes behind-the-scenes moments and interviews with industry executives, such as now-Apple Music head Jimmy Iovine.
"I went to the [Bad Boy Reunion] concert and thought it was incredible," Iovine told Billboard in April. "I think Puff and Bad Boy's story is incredible and one that a lot of people can relate to in any genre or in any business. His story is powerful. He really overcame a lot to get to where he's at today and the documentary shows that."
An advance screening of "Can't Stop, Won't Stop" happened at the TriBeCa Film Festival at the end of April. Apple will hold onto exclusivity of the feature for at least a year.
Apple may have up to 10 original shows and documentaries planned for 2017 according to recent reports. Known to be in production are "Carpool Karaoke," "Planet of the Apps," and documentaries about Clive Davis and Cash Money Records.