Mikey Campbell
Apple on Tuesday posted to Twitter a teaser trailer for the upcoming Sean "Diddy" Combs documentary "Can't Stop, Won't Stop: A Bad Boy Story," which is due to hit Apple Music as an exclusive release on June 25.
The short 30-second spot includes a few additional clips from the forthcoming public release of "Can't Stop, Won't Stop" interspsersed between footage initially previewed in a commercial posted to YouTube in May.
Apple's latest teaser was posted to Apple Music's official Twitter account.
"Everybody has felt like giving up. I just got up and started to fight." -@diddy
— Apple Music (@AppleMusic) June 13, 2017
Watch the movie on Apple Music 6/25. #CantStopWontStop pic.twitter.com/sC5HYTaahj
Seen above, the promotional video contains clips from the feature length documentary chronicling the rise of Combs' Bad Boy Records. The film also follows Combs and company as his team arranges a series of 20th-anniversary shows in 2016, and includes behind-the-scenes interviews with industry executives such as industry mogul and Apple Music head Jimmy Iovine.
Unlike windowed music releases, which remain exclusive to Apple's streaming service for a weeks or months, "Can't Stop, Won't Stop" will be restricted to Apple Music subscribers for at least one year.
The Combs documentary is part of an effort to secure and produce exclusive video content for Apple Music customers. Reports suggest the company has up to 10 shows planned for 2017, including known entities like "Carpool Karaoke," "Planet of the Apps" and documentaries about Clive Davis and Cash Money Records.
Last week, Apple released the first episode of "Planet of the Apps," a game show about app development that represents the company's first foray into television programming.
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11 Comments
Seems quite uninteresting and narrow, so it's not clear to me this is what Apple should have gone with as one of the premiere "exclusive content" videos.
But then, I suppose my tastes are different (not saying it's better, just different).
LOL... I stopped being impressed by rappers about 25 years ago.
FWIW some form of Apple/Combs publicity aired on ABC TV in a spot near the end of last nights NBA Championship Finals [at least in one large Eastern U.S city]. I didn't really pay attention to it, but was kind of impressed that Apple invested in such prime positioning for media/services.
Part of Combs family history was profiled on PBS show by Harvard Prof. Henry Louis Gates. Turns out, if I recall correctly, Sean Combs descended not from slaves, from great great black grandparents living free and working in Ohio or somewhere.