Ive replacement Jeff Williams 'more visible' in product creation than CEO Cook
Roger Fingas
COO Jeff Williams — who's taking over for exiting design chief Jony Ive — is typically "more visible" in product development than CEO Tim Cook, a report said on Friday.
Williams has "shown interest in products' look and feel," said the Wall Street Journal, citing people who've previously worked with the executive. The sources claimed that it was Williams who helped push the Apple Watch towards cellular support and more health features.
Indeed Apple's bio page now says that he "led the development of Apple Watch in close collaboration with the design team, and oversees the engineering teams responsible for Apple Watch," where until late June it only mentioned that he "also oversees the development of Apple Watch."
One source argued however that Williams "sees where we are, not where we need to be in years to come," since his expertise is in operations rather than design.
Cook has sometimes been criticized for having less of a hands-on approach than his predecessor, Apple co-founder Steve Jobs. That may be one reason for Ive's departure, due later in 2019. Cook has denied such allegations.
The decision to install Williams as Ive's effective replacement is due to Apple's difficulty of finding anyone outside of the executive team who can take the role with any real effectiveness, as Ive had to lead a team to conceptualize products then create them into physical products, followed by collaborating with software, hardware, and operations teams to get it produced.
"It would be almost impossible to find someone who can really replace Jony Ive, Technalysis analyst Bob O'Donnell advised. "What they're doing is saying 'let's reallocate how we think about this and put someone else overseeing a few young designers to give them leeway.' It's time for fresh blood. The last few iPhones have looked really similar."
Williams will oversee Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design. Ive is starting a new firm called LoveFrom that will at least temporarily retain Apple as a client.
Amber Neely
Thomas Sibilly
AppleInsider Staff
William Gallagher
Malcolm Owen
Christine McKee
31 Comments
Apple has been in the evolutionary rather than revolutionary product business for 12 years. Even then, it’s been the parts suppliers that have driven innovation. CEO Cook is quality control. That’s worked out fine so far...
The next step forward (revolutionary) is likely battery innovation, it’s very limiting for product design.
Williams background is a worry but his work for Apple Watch is quite genius really. Having EKG and fall detection, and now noise monitoring is genius. Excited to see what Apple Watch will bring for us next.
I could be wrong but he seems too "technical" where Ive was more simple. Just what I gather from his speeches.
Either way I stopped reading at "says the Wall Street Journal".
Why are people repeating this?
Apple Watch, iPad, HomePod, AirPods mean anything to you?