Apple doubling bailout funds for iPhone screen supplier Japan Display

Apple now makes its own SOC so why not make their own screens too? Maybe I’m naive about the engineering and costs involved but relying on a company that regularly mocks you and your customers to make your OLED screens doesn’t seem like a good business decision. And it would seem that building an OLED plant in the U.S. might be more feasible because it would be mostly automated. After all, South Korea is not China in terms of its democracy and economy. It’s more like the U.S.

lkrupp said:

Apple now makes its own SOC so why not make their own screens too? Maybe I’m naive about the engineering and costs involved but relying on a company that regularly mocks you and your customers to make your OLED screens doesn’t seem like a good business decision. And it would seem that building an OLED plant in the U.S. might be more feasible because it would be mostly automated. After all, South Korea is not China in terms of its democracy and economy. It’s more like the U.S.

Apple doesn't want to be a manufacturer but anything to cut off Sammy's revenue is welcome.

lkrupp said:

Apple now makes its own SOC so why not make their own screens too? Maybe I’m naive about the engineering and costs involved but relying on a company that regularly mocks you and your customers to make your OLED screens doesn’t seem like a good business decision. And it would seem that building an OLED plant in the U.S. might be more feasible because it would be mostly automated. After all, South Korea is not China in terms of its democracy and economy. It’s more like the U.S.

Apple and Samsung are frenemies but, technically speaking, the Samsung that makes the screens for Apple is not the same Samsung that mocks them.

Apple doesn't make its own SoCs, it designs them. They are manufactured by TSMC.

There probably aren't enough iPhone sales to enable the company to get into the screen research and development (manufacturing) business in a competitive way.

lkrupp said:

Apple now makes its own SOC so why not make their own screens too? Maybe I’m naive about the engineering and costs involved but relying on a company that regularly mocks you and your customers to make your OLED screens doesn’t seem like a good business decision. And it would seem that building an OLED plant in the U.S. might be more feasible because it would be mostly automated. After all, South Korea is not China in terms of its democracy and economy. It’s more like the U.S.

Apple does not make their SoC's, they design them and then contract TSMC to make them.

And for the most part, Apple also doesn't use off-the-shelf displays in their mobile devices. They do have a huge display R&D department and a lot of what Japan Display, Samsung, and LG do are made to Apple's specs.

I will continue to ask why.  There seems to be no logic to this continued bailout.  I'm sure there's a ton we aren't privy to here, but from the outside... WTF.